Senior Content Marketer

We will review only applications submitted to our hiring portal: York Office

About InstaLILY

InstaLILY builds AI teammates for the physical-goods economy industrial distribution healthcare supply chain manufacturing and automotive. Our model is simple: one company brain many teammates. We build company-specific AI-powered brains called InstaBrains. Built on small specialized language models (SLMs) they codify the customers knowledge and decisions like their parts jobs and pricing. On top of it InstaWorkers act as AI teammates inside the tools customers already use completing the sales service and operations work that drives the business.

Backed by Insight Partners ($25M Series A) and supported by the Google NVIDIA and Microsoft ecosystems we are one of the fastest-growing AI startups in the country. Our team has already driven over $200M in incremental revenue for customers to date. InstaLILYs architecture has been featured in Google DeepMinds case study showcase.

Were driven by three core principlesCustomers Culture and Codewhat we call The Three Cs.

The Role

Youll be our lead writer producing the content that drives InstaLILYs voice in the world. Our newsletters long-form thought leadership case studies and social posts all flow through you. Youll work closely with our CEO Amit and other leaders who will give direct detailed feedback. Youre proactive: proposing topics and angles shaping what we should be writing about not just executing on assignments. You lead with your own voice and judgment using AI in service of your thinking rather than as a replacement for it. Youll also have direct influence on what content InstaLILY produces and how.

Experimentation is core to the role. You form sharp hypotheses about what will move the needle content angles headlines channel mix distribution timing and ship tests fast. You measure what worked double down on the wins and kill what didnt. Writing is the craft; impact is the goal.

What Youll Do

• Lead writing: Write InstaLILYs most visible content LinkedIn and X posts that amplify Amits Sumos and InstaLILYs POVs; long-form thought leadership on AI agents enterprise AI and the future of the industries we serve (industrial distribution construction manufacturing food & beverage automotive field services and related sectors); newsletters that land with different audiences (PE investors and operators); case studies and customer stories (like our SRS Distribution piece); press releases; landing page copy; product marketing copy; and sales enablement materials.
• CEO and leadership collaboration: Work directly with our CEO Amit and cross-functional leaders to translate strategic POV into writing. Iterate fast and apply feedback with judgment.
• Research: Research the AI landscape and the industries we serve. Translate complex technical and industry concepts for different audiences (operators executives investors).
• Events content: Contribute content for our events program: hosted summits fireside chats mixers Tech Week programming Women in AI gatherings and conference and expo presence.
• Run experiments: Form clear hypotheses about what will drive traffic engagement or pipeline. Ship tests fast watch the data double down on what works kill what doesnt.
• Own distribution: Drive reach through SEO social amplification syndication and lifecycle email.
• Big-picture thinking: Think strategically about the writing how each piece builds InstaLILYs presence over time whats working across channels what we should be saying more (or less) of.

What Youll Need

• 46 years of writing experience: As a copywriter content marketer journalist or technical writer.
• Demonstrated writing track record: Across formats long-form social editorial. Show us what youve shipped.
• Strong writing chops: Clean direct specific no filler.
• Current on the AI and tech landscape: You live where the discourse happens Substack X serious tech journalism AI research commentary founder discourse online. You track whats shipping across AI labs startups and the broader ecosystem.
• AI-native with judgment: Daily user of Claude ChatGPT Cursor or similar tools with personal workflows for research drafting and editing. You know when AI sharpens the work and when it produces slop. The voice in the final piece is yours not the models.
• Deeply curious: You ask good questions pull on threads until you understand things fully read and research widely beyond the immediate task and treat learning as part of the craft.
• Technical fluency: Comfortable writing about AI agents enterprise systems and operational industries (distribution manufacturing field services) with accuracy.
• Experimental mindset: You think in hypotheses not deliverables. You form clear bets (if we test X Y will move) ship them quickly and learn from results wins or misses. Youre comfortable being wrong; the test is the point.
• Numerical fluency: Comfortable with content analytics (Google Analytics LinkedIn HubSpot). Bonus for experience with A/B testing or experimentation platforms.
• Takes feedback well: You absorb direct iterative notes from leaders across the team and apply the learning to future work not just the immediate piece.
• Start date: Targeting a May start date.
• Writing samples: Please include 23 with your application (links preferred). Bonus for samples that cover AI enterprise tech or technical subjects written for non-technical audiences.

What Youll Get

• Real traction: The product works and customers are live this isnt a bet on an unproven thesis.
• AI-native: In how we build how we work and what we sell.
• Visibility: Your writing sits at the center of how the world sees InstaLILY what you do here will be visible quickly.
• Stage: Early enough to shape how the company scales.
• Culture: Offices in New York San Francisco and London sharp low-ego team that keeps raising the bar.
• Growth: The learning curve is steep.

Compensation and Benefits

• Salary Range: $80000 $100000 per year commensurate with experience
• Equity: Generous stock options awards and refreshers for top performers
• Benefits: Medical Dental Vision 401K Well-being stipend In-office lunch reimbursement PTO and 10 US Federal Holidays and more!