Marketing Manager, Prime Video US Streaming

Own the Game-Day Experience for Prime Videos Biggest Live Sports! Prime Video (PV) is transforming how fans experience live sportsfrom Thursday Night Football to NBA games to NASCAR races. As a Marketing Manager on our US Streaming team youll be at the center of the action orchestrating the in-app and out-of-app marketing that brings millions of sports fans to our platform every week.

Your Arena: Youll own the Storefront and Fire TV marketing execution for Prime Videos expansive live sports catalogNBA Thursday Night Football NASCAR and more. This is high-stakes real-time marketing where every second counts. Youll launch time-sensitive campaigns troubleshoot live during games and optimize performance on the fly to ensure fans never miss a moment.

The Play:
- Plan and execute rapid-fire merchandising campaigns for live sporting events across Prime Videos platform
- Partner with Live Events Marketing Creative Product and cross-functional teams to deliver seamless game-day experiences
- QA monitor and optimize in real-timebecause when the game is live theres no room for error
- Drive fan engagement through strategic in-app placements and Fire TV promotions
- Be the champion for Prime Videos sports merchandising strategy

What You Bring: A passion for sports an eye for detail and the ability to thrive under pressure. Youll work in a fast-paced environment where deadlines are non-negotiable and every campaign directly impacts how millions of fans experience their favorite sports.

If you live for the intensity of game day and want to shape how the world watches live sports this is your shot.

Key job responsibilities
Live Events Campaign Execution & Operations (40%):
- Schedule publish and QA Prime Video live sports content across PV Storefront X-Site and Fire TV
- Execute merchandising requests from Marketing Managers Content Acquisition Managers (CAMs) and Planning teams with quick turnaround times
- Execute A/B tests for carousel positioning creative assets and messaging frameworks as requested by stakeholder teams
- Process high-volume requests during peak sports periods including playoffs championship games season openers and marquee sporting events

Quality Assurance & Monitoring (30%):
- Conduct pre-launch QA on all live event placements to ensure creative assets metadata and links are accurate
- Monitor live storefront content during live games to identify and escalate technical issues content defects or customer-facing errors
- Verify compliance with league brand guidelines broadcast rights requirements and partner agreements for all published sports content
- Document and track all live event executions real-time changes and technical issues in internal tracking systems

Stakeholder Coordination (20%):
- Manage campaign intake via ticketing systems and other communication channels (e.g. emails Slack) prioritizing by business impact and live game schedules
- Partner with Creative and Marketing teams to ensure timely asset delivery for live events
- Communicate campaign status to key stakeholder teams

Process Improvement & Documentation (10%):
- Identify automation opportunities for repetitive manual tasks and communicate to leadership
- Provide feedback on tooling gaps and process inefficiencies
- Document workflows and create/update SOPs for merchandising processes
- Contribute to knowledge base articles and training materials for team efficiency

This role operates on a shift-based schedule to support live events coverage. Candidates must be available to work assigned shifts that include weekends and select holidays during peak sports seasons (e.g. playoffs championships tournament finals etc.). Schedule flexibility is required to accommodate live game coverage needs and shift rotations.

A day in the life
- Map out key live events and align corresponding storefront campaigns across in-app and out-of-app placements
- Run extensive live QA exercise across devices
- Monitor games while live and trouble shoot issues if any
- Plan and execute upcoming storefront merchandising campaigns and run pre-QA checks
- Connect with stakeholder teams to plan for future campaigns
- Ideate and execute storefront experiments that improve CX and business performance
- Summarize and share campaign observations and learnings regularly with partner teams and key stakeholders

- 3 years of professional non-internship marketing experience
- Experience building and optimizing multiple simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Knowledge of project management tools

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience delivering paid media campaigns spanning TV print ads and digital/social channels
- Experience equally comfortable building strategic marketing plans and executing at a tactical level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA Culver City - 78800.00 - 137900.00 USD annually
USA NY New York - 86700.00 - 151700.00 USD annually
USA WA SEATTLE - 82700.00 - 137900.00 USD annually