Growth & CRO Strategist
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Job Location:
Los Angeles, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
About the Role
Were hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. Youll own day-to-day execution of performance marketing across Meta Google YouTube and Affiliate lead conversion rate optimization and manage the digital product roadmap for .
This is a high-leverage role for an operator who can move fast across performance marketing merchandising UX and engineering translating strategy into daily action and measurable growth. Youll have meaningful ownership from day one and a direct line to senior leadership.
Were hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. Youll own day-to-day execution of performance marketing across Meta Google YouTube and Affiliate lead conversion rate optimization and manage the digital product roadmap for .
This is a high-leverage role for an operator who can move fast across performance marketing merchandising UX and engineering translating strategy into daily action and measurable growth. Youll have meaningful ownership from day one and a direct line to senior leadership.
What Youll Do
Performance Marketing
Manage day-to-day execution and optimization of paid media across Meta Google (Search Shopping PMax) YouTube and Affiliate.
Own pacing budget allocation and efficiency targets (ROAS CAC blended MER) across channels.
Partner with creative teams to brief test and scale new ad creative on a fast cadence.
Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
Build and maintain reporting that ties spend to revenue new customer acquisition and contribution margin.
Run a continuous incrementality testing program (geo holdouts conversion lift platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
Own the CRO roadmap for from homepage and PLP to PDP and checkout.
Plan prioritize and run a continuous A/B testing program; report on lift significance and learnings.
Use analytics heatmaps session replay and customer feedback to surface the next highest-impact tests.
Partner with UX creative and engineering to translate insights into shipped measurable changes.
Manage the feature roadmap for the e-commerce site site search navigation personalization account and checkout.
Write briefs and requirement docs prioritize the backlog with engineering QA new features and own launch readiness.
Maintain a clear point of view on whats next for the customer experience.
Manage day-to-day execution and optimization of paid media across Meta Google (Search Shopping PMax) YouTube and Affiliate.
Own pacing budget allocation and efficiency targets (ROAS CAC blended MER) across channels.
Partner with creative teams to brief test and scale new ad creative on a fast cadence.
Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
Build and maintain reporting that ties spend to revenue new customer acquisition and contribution margin.
Run a continuous incrementality testing program (geo holdouts conversion lift platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.
Conversion Rate Optimization & Digital Product
Own the CRO roadmap for from homepage and PLP to PDP and checkout.
Plan prioritize and run a continuous A/B testing program; report on lift significance and learnings.
Use analytics heatmaps session replay and customer feedback to surface the next highest-impact tests.
Partner with UX creative and engineering to translate insights into shipped measurable changes.
Manage the feature roadmap for the e-commerce site site search navigation personalization account and checkout.
Write briefs and requirement docs prioritize the backlog with engineering QA new features and own launch readiness.
Maintain a clear point of view on whats next for the customer experience.
What Youll Bring
58 years of experience in digital e-commerce or performance marketing ideally at a DTC or omnichannel apparel brand.
Track record of driving CRO wins through a structured hypothesis-driven testing program.
Comfort writing briefs and requirement docs and shipping with a small engineering team.
Ability to zoom in and zoom out equally comfortable in the weeds of a Meta or Google account (building campaigns auditing structure troubleshooting a buyers work) and stepping back to drive paid strategy channel mix and full-funnel measurement.
Strong analytics chops fluent in GA4 Shopify reporting and at least one BI tool (Looker Tableau Omni or similar).
Excellent written communication and the ability to operate cross-functionally with creative brand merchandising and engineering.
Bias to action and comfort working in person with a tight ambitious team.
Shopify Plus experience.
Apparel fashion or lifestyle brand background is a plus
Track record of driving CRO wins through a structured hypothesis-driven testing program.
Comfort writing briefs and requirement docs and shipping with a small engineering team.
Ability to zoom in and zoom out equally comfortable in the weeds of a Meta or Google account (building campaigns auditing structure troubleshooting a buyers work) and stepping back to drive paid strategy channel mix and full-funnel measurement.
Strong analytics chops fluent in GA4 Shopify reporting and at least one BI tool (Looker Tableau Omni or similar).
Excellent written communication and the ability to operate cross-functionally with creative brand merchandising and engineering.
Bias to action and comfort working in person with a tight ambitious team.
Shopify Plus experience.
Apparel fashion or lifestyle brand background is a plus
Logistics
Reports to: VP of Digital
Location: Buck Mason HQ Los Angeles onsite 5 days/week
Type: Full-time exempt
Location: Buck Mason HQ Los Angeles onsite 5 days/week
Type: Full-time exempt
$90000 - $120000 a year
Sasha Koehn and Erik Allen founded Buck Mason in 2013 to simplify the American wardrobe. Meeting as neighbors in Venice Beach they started designing and selling clothes out of a small studio off Abbot Kinney Boulevard. Sasha built the website and Erik created the brands first collection of jeans and tees. Taking an architectural approach to design they built each piece to last far beyond a single season. Obsessed with quality they worked with local mills and factories to create the finest fabrics down to the thread. Today Buck Mason offers a broad range of clothing and accessories with a continued commitment to making high-quality modern American classics.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Chief
About Company
Buck Mason makes updated, modern American classics with a commitment to timelessness, quality, and our California roots.
