Senior Director, Conference Program Management

This critical position is responsible for developing the content programs and experiences of several major Gartner conferences that serve C-level business executives and their teams making them must-attend events for those leaders and achieving the annual financial targets for the referenced conferences.

What you will do:

The Senior Director Program Management owns several conferences and is tasked with 2 main missions:

• Develop the conference strategy and orchestrate cross-functional team collaboration to drive growth profitability and customer retention.
• Create the most compelling attendee-driven conference agendas based on market needs and requirements in close partnership with Gartner Research chair.

To achieve desired results the Senior Director Program Management collaborates with various stakeholders including:

• Gartner Business & Technology Insights (BTI)
• Audience Acquisition / Marketing
• Exhibitor/Sponsorship Sales
• Conference Operations / Logistics
• Gartner Sales and Services Delivery

Specifically the Senior Director Program Management:

• Creates client-focused programs that will deliver the highest results
• Identifies and secures guest speakers (keynotes panelists case studies)
• Drives primary and secondary market research to understand client needs and behaviors as well as market trends
• Identifies target audience and defines positioning for assigned conferences
• Works with Exhibitor Products team to define and deliver sponsorship opportunities and content
• Identifies and evaluates competitive events including attending competitive events
• Creates the conference or portfolio strategy in collaboration with other global colleagues & stakeholders
• Evangelizes and promotes assigned conferences to internal and external constituents
• Innovates conference experiences content and formats
• Works closely with Conferences Marketing to create compelling messaging and campaigns to drive growth and increase retention
• Collaborates with Exhibits Sales to identify prospective exhibitors articulate the conference value proposition and accelerate sales growth and retention
• Collaborates with Conference Operations to ensure we deliver a great attendee and sponsor experience in an efficient and cost-effective way
• Partners with financial-planning teams on annual budget and investment processes

What you will need:

• Bachelors Degree; MBA preferred
• 8-12 years experience in conference management content-rich program planning or content strategy development and creation
• Experience with large complex multi-day/multi-track conference programs preferred
• Proven ability to drive overall direction and development of conference programs: specifically content strategy and creation agenda development speaker management etc.
• Experience in driving or supporting audience and sponsorship acquisition
• Proven track record creating and executing strategy and identifying market and growth opportunities
• Demonstrated ability to work in a highly collaborative matrix environment with strong stakeholder management skills.
• Excellent written and oral communication and ability to influence
• Global/multinational event experience strongly preferred
• Strong multi-project management prioritization time management
• Good AI data and analytics familiarity
• Ability to accommodate moderate travel including international
• Ability to engage effectively with C-level executives

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Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 20000 associates globally who support over 13000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

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Its an exciting time to be at Gartner with limitless opportunities to make a real impact grow your skills and build a lasting meaningful career in a field thats reshaping the way we operate. If youre passionate about AI and want to be part of a team thats guiding the leaders who shape the world Gartner is the place for you.

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Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

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