W Rome Assistant Director of Sales

We are looking for an Assistant Director of Sales to support the commercial leadership of the property helping drive revenue performance. The Assistant Director of Sales supports the execution of the hotels sales strategy across key segments including transient group corporate and leisure. Working closely with the Director of Sales and Marketing this role contributes to achieving revenue goals expanding market share and building long-term client relationships.

The position combines strategic thinking with day-to-day commercial execution ensuring every opportunity is managed with professionalism efficiency and a strong focus on brand standards.

KEY RESPONSIBILITIES

Sales Strategy & Revenue

• Support the implementation of the hotels sales strategy across assigned market segments.
• Identify new business opportunities and contribute to revenue growth.
• Assist in achieving room group and catering revenue targets.
• Monitor market trends and competitor activity to identify opportunities.

Account Management & Business Development

• Build and maintain strong relationships with corporate clients agencies and key partners.
• Conduct sales calls site inspections client meetings and networking activities.
• Support business conversion through proposals contracts and commercial follow-up.

Commercial Planning & Reporting

• Work closely with Revenue Management and Sales leadership on forecasting and commercial planning.
• Maintain accurate account data reporting and sales activity tracking.
• Review performance results and support continuous improvement initiatives.

Guest Experience & Cross-Functional Collaboration

• Partner with operational teams to ensure smooth execution of contracted business.
• Maintain a high level of service throughout the client journey.
• Represent the hotel in line with the elevated service culture of W Rome.

WHAT WE ARE LOOKING FOR

• Previous experience in hospitality sales or luxury commercial environments.
• Strong understanding of group transient and corporate business segments.
• Excellent communication negotiation and relationship-building skills.
• Commercial mindset with strong organizational and analytical abilities.
• Fluent English required; additional languages are a plus.
• Valid EU Passport or Italy work permit

WHAT WE OFFER:

• A vibrant international and lifestyle-driven environment.
• Opportunities to grow within a globally recognized brand.
• Exposure to high-profile clients partnerships and market-leading experiences.
• A team that values ambition collaboration and bold thinking.