Director, STANLEY Brand Commercialization, North America

Director STANLEY Brand Commercialization North America Hybrid

Towson MD United States

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of approximately 43500 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

The Director STANLEY Brand Commercialization North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEYs distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go-to-market (GTM) strategies that align with key category priorities ensuring STANLEYs brand and product portfolio achieve maximum impact across core North American get to:

• Responsible for partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America.
• Reports directly to the VP Category Management (STANLEY & BLACKDECKER Brands).
• Leads cross-functional teams to achieve business objectives such as market growth distribution expansion and sales/profit targets.
• Direct line of connectivity across core Retail Commercial and Distribution channels in the region.
• Based in Towson Maryland (Tools & Outdoor HQ) with remote options considered

Channel Strategy & Category Execution

• Partner with channel and sales teams to develop and execute regional category management strategies and GTM prioritizing key product categories to maximize growth and market share that expand STANLEYs distribution footprint and drive commercial success.
• Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels.
• Collaborate with channel to drive demand generation activities and initiatives

Commercial Partnership Development

• Build strong sell-in messaging to drive strategic relationships with key channel partners distributors and retail accounts to unlock new growth opportunities and enhance STANLEYs market presence.
• Collaborate with channel partners to co-develop business plans joint marketing initiatives and sales programs that align with category priorities and deliver mutual value.
• Ensure seamless integration of STANLEYs brand and product strategies within partner organizations fostering alignment and accountability for shared objectives.

PLM (Product Lifecycle Management)

• Lead product lifecycle management initiatives for good/sku bad sku to improve overall health of portfolios and categories.
• Lead SKU rationalization initiatives to reduce complexity in operations and commercialization.
• Work closely with regions and cross functional stakeholders to ensure adherence to NOD process driving timely effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure.

Business Accountability

• Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management.
• Manage MOS (Monthly Operating System) coordinating MBR QBR PRB rhythms to drive business performance and accountability for in-market execution and results reporting progress to senior leadership.
• Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines.
• Strong understanding of digital and traditional marketing channels emerging trends and customer insights.
• Bachelors degree in Marketing Business Administration or related field; MBA preferred.
• Background in innovation strategy new product development and product lifecycle management.
• Demonstrated success in category management channel strategy development and commercial partnership building within North America ideally in consumer durables or manufactured products.
• Proven ability to drive distribution expansion and commercial growth through strategic channel and sales partnerships.
• Multi-channel expertise (Retail Commercial Distribution) with strong commercial acumen data-driven decision-making and end-user centricity.
• Travel domestically as needed.

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

The base pay range for this position in Maryland is $115800 - $199755 per year. Pay is based on market location and may vary depending on job-related knowledge skills and experience. A sign-on payment may be provided as part of the compensation package in addition to a full range of medical financial and/or other benefits dependent on the position offered. Applicants should apply via Stanley Black and Deckers internal or external careers site.

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We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

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