ASSISTANT VICE PRESIDENT ENTERPRISE CONTENT, External Affairs

Boston Universitys award-winning External Affairs division seeks an Assistant Vice President of Enterprise Content. This role serves as the University leader for content strategy and storytelling working among other senior leaders within an integrated and matrixed central communications team that is responsible for defining advancing and delivering a multi-channel narrative across the university. This individual will report to the Senior Vice President of University Relations. This role operates at both a strategic and systems level establishing the frameworks workflows and practices that enable coordinated high-quality storytelling across a complex decentralized university environment. The AVP leads the development of an integrated content strategy that connects institutional messages and priorities with school- and unit-level storytelling. This includes aligning distributed communications efforts supporting editorial standards and elevating the visibility and reputation of the Universitys research teaching impact and mission delivered by faculty staff students supporters partners alumni and others. As a recognized thought leader this individual serves as a visible convener of institutional storytelling working with colleagues within External Affairs and across campus to align storytelling into a cohesive narrative about Boston Universitys powerful contributions to Boston and to the world.

Key Responsibilities:

• Lead the development and execution of a comprehensive enterprise-level content strategy aligned with university priorities and in partnership with senior leaders across External Affairs.
• Establish a unified content framework that coordinates decentralized storytelling efforts across schools and administrative units into a cohesive institutional narrative.
• Help define and advance the Universitys editorial strategy delivered across multiple platforms including social media multimedia publications and other storytelling channels.
• Oversee enterprise content functions including editorial photography videography and social media supporting creativity lively brainstorming and consistent quality.
• Establish editorial governance standards and planning processes that guide narrative voice storytelling quality and institutional alignment.
• Convene and lead a campus-wide network of communicators fostering collaboration shared planning and alignment on institutional storytelling priorities.
• Serve as content leader in partnership with school and college communications leaders advising on messaging strategy narrative development and alignment with institutional priorities.
• Set division-wide priorities and strategy as part of the leadership of the divisions intake assignment hub designed to distribute work and convene multi-function groups to engage in priority projects. The Assistant Vice President of Content the Assistant Vice President of Strategy & Operations and the Vice President of Media and University Communications will together make decisions priorities and activate workflows that integrate talents and skills from professionals across the division for best strategic and creative results.
• Collaborate with Digital Marketing & Brand Management and Interactive Design teams to align storytelling with audience engagement distribution and performance strategies.
• Partner with Executive Communications to ensure alignment between institutional storytelling media narratives and top leadership messaging.
• Develop and promote content performance frameworks in partnership with analytics teams enabling measurement of impact and continuous improvement.
• Champion innovation and thought leadership in content strategy building institutional capability through training best practices and governance models.

• Bachelors degree required; advanced degree preferred.
• 12 years of progressive leadership experience in editorial strategy content development or institutional communications.
• Demonstrated success building and leading enterprise-level content or storytelling strategies in complex organizations.
• Experience leading integrated multi-channel content teams including editorial multimedia and social.
• Proven ability to influence strategy and drive alignment across decentralized teams.
• Strong editorial judgment and experience translating complex institutional priorities into compelling narratives.
• Excellent language and editing skills.

Preferred Experience:

• Experience in higher education healthcare or similarly complex mission-driven organizations
• Experience working within decentralized communications environments with distributed stakeholders.
• Experience establishing content governance frameworks and editorial standards at scale.
• Experience navigating and leading through organizational transformation.