Head of Digital Marketing Analytics
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Head of Digital Marketing Analytics
About Cigna Healthcare
Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025 Cigna is recognized as one of the most trusted and influential names in the industry.
Our mission is to improve the health wellbeing and peace of mind of those we serve.
Youll join a globally recognized organization where trust clear communication and a positive culture shape how we work. Our leaders are consistent approachable and supportive helping you maintain balance while doing meaningful work.
We look for people who thrive in collaborative environments care about meaningful change and want to grow in a company that puts people first. At Cigna Healthcare your work contributes to better care experiences and supports customers through important moments in their lives.
About the Role
You will lead Digital Marketing Analytics within the International Health Centre of Excellence shaping how data and insights inform marketing decisions across the business. Your focus will be on turning complex data into clear actionable insights that support acquisition customer experience and engagement strategies.
Youll work across multiple markets and teams in a fastpaced evolving environment where priorities shift. Success in this role depends on balancing handson technical expertise with strategic oversight while enabling others to use data effectively.
What Youll Do
- Define and deliver the digital marketing analytics strategy aligning it with business goals and key performance indicators
- Own and manage marketing analytics platforms and tools (e.g. GA360 GTM Google Cloud Adobe CJA Looker) ensuring they are maintained accessible and effectively used
- Lead the collection analysis and interpretation of digital data to generate insights that inform decision making across acquisition UX CX and engagement
- Develop measurement frameworks and KPI structures translating them into consistent tracking specifications across markets
- Translate complex analytical outputs into clear reports and visualisations for both technical and nontechnical stakeholders
- Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models
- Identify opportunities through data to improve performance understand customer behaviour and enhance digital experiences
- Lead knowledge sharing and training to enable marketing teams to better selfserve and use data effectively
- Ensure strong data governance practices maintaining accuracy consistency and compliance with internal policies and regulations (including GDPR)
- Manage budgets for the Digital Marketing Analytics CoE and lead a direct report
What Youll Bring
- Experience in digital marketing analytics including handson use of analytics visualisation and tag management tools
- Proven ability to develop and implement datadriven marketing strategies across B2B and B2C environments
- Experience translating data into meaningful insights that support commercial decision making
- Strong project management capability delivering analytics initiatives from planning through to execution
- Experience working across crossfunctional teams and managing stakeholder relationships
- Bachelors degree in business administration marketing or a related field
Skills
Soft Skills
- Leadership: you guide and support others creating clarity and direction for your team
- Communication: you explain complex insights clearly to different audiences
- Collaboration: you work effectively across teams building trust and alignment
- Adaptability: you respond to changing priorities while maintaining delivery
- Analytical thinking: you approach problems with a structured insightled mindset
Technical / Functional Skills
- Digital analytics platforms (GA4/GA360 Adobe CJA Looker Studio)
- Tag management tools (GTM)
- Data manipulation and querying (BigQuery / SQL)
- Data visualisation and reporting
- Advanced Excel
- Marketing attribution and advanced analytics techniques
- Experience in banking financial services insurance or healthcare
- Experience working with Google Cloud projects or similar environments
- Exposure to global or multimarket digital analytics operations
- Experience managing external agency partners
Why Join Us
- Competitive salary and benefits including Private Medical Insurance and wellbeing support
- Educational Development Program to support your continued learning
- Multicultural hybrid working environment with global collaboration
- Opportunity to shape how data drives marketing decisions across International Health and improve customer outcomes
About Cigna Healthcare
Cigna Healthcare a division of The Cigna Group is an advocate for better health through every stage of life. We guide our customers through the health care system empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
Required Experience:
Director
About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
