Marketing Communications Associate Director (E6122)

Job Summary
The Marketing Communications Associate Director is a pivotal leadership role within Brand and Marketing Communications (BMC). This position is responsible for transforming IEEE into a world-class brand storytelling engine by merging brand marketing with a high-impact omnichannel content strategy.

Reporting directly to the Senior Director Brand & Marketing Communications the incumbent will spearhead the creation of high-visibility brand campaigns designed to drive public awareness of IEEEs global impact. By leveraging human-centric stories from across the organization this role will demonstrate how IEEEs workfrom foundational standards to technical innovationspositively shapes society and integrates into the fabric of daily life.

This position will manage one (1) direct report.

Key Responsibilities

• Brand Campaigns
• Campaign Strategy: Translate brand strategy positioning and messaging into campaigns that deliver compelling stories of IEEE impact and a cohesive IEEE identity to global audiences.
• Agency Oversight: Lead external agency teams (creative & media) from briefing through execution to develop creative campaigns supported by robust paid media plans for key audiences and markets.
• Brand Awareness: Together with the Research team develop testing plans to understand campaign impact on Brand Health metrics setting benchmarks and optimizing campaigns to drive growth.
• Omnichannel Content Strategy
• Storytelling Engine: Lead cross-functional teams in the development and implementation of robust mobile-first content strategies across (desktop and mobile) and top IEEE surfaces.
• Stand up a content strategy and operation focused on bite-size discoverable stories that emphasize the human impact of IEEEs initiatives.
• Campaign Integration: Work in tandem with Social Media Internal and External Comms to align content across touchpoints moments and audiences to maximize impact and appear as one IEEE.
• Audience Insights: Leverage audience data to ground content plans in audience behaviors and needs.
• Operational Excellence & Innovation
• AI Integration: Lead the team in integrating AI-driven tools for content versioning creative imagery and story mining to achieve productivity improvements.
• Internal Collaboration: Partner with internal stakeholders across Operating Units and Societies to ensure all content reflects one IEEE.
• Infrastructure Management: Oversee the strategic business input for enterprise-wide content tools including Digital Asset Management (DAM) systems and scheduling platforms.
• Leadership & Stakeholder Management
• Team Leadership: Support the Senior Director in fostering a test and learn culture of out-of-the-box thinking and organizational transformation.
• Cross-Functional Coordination: Interface with Marketing Planning Internal and External Communications IT and others to ensure brand and content strategies are integrated into the broader digital roadmap.

Travel Information

• 10-20% Domestic and International

Education

• Bachelors degree or equivalent experience Marketing Communications or a related field Req
• Masters or other advanced degree Pref

Work Experience

• 10-15 years Advertising content strategy or global marketing leadership Req

Skills and Requirements

• Leadership: Proven ability to influence diverse stakeholders across a large matrixed organization
• Strategic Vision: Expertise in building 360 brand marketing and content strategies
• Technical Proficiency: Familiarity with creative workflows AI content tools Adobe Creative Cloud and DAM systems
• Analytical Rigor: Proficiency in using data to guide strategies and investments and track brand KPIs to executive leadership

Other Requirements:
As defined in IEEE Policies individuals currently serving on an IEEE board or committee are not eligible to apply.

PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support this includes all persons in F (both CPT and OPT) J H L or O status.

For information on work demands and conditions required for this position please consult the reference document ADA Requirements. This position is classified under Category I - Office Positions.

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran.

Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts managements right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.

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