Director of Global Markets

At Feeld we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive human-centred product and are looking for a Director of Global Markets to become part our remote team and our mission to elevate the human experience of sexuality and relationships.

Were looking for a globally minded culturally fluent marketing leader to shape how Feeld shows up in the world: market by market community by community. This role owns the strategy and execution of our localized marketing efforts across key and emerging markets. It sits at the intersection of brand data and culturetranslating Feelds identity into work that resonates deeply and authentically at a local level.

You wont be scaling templated campaigns across regions. Youll be building a system that listens first grounded in research subcultures and lived experiences. Then responds with marketing that feels specific intentional and true to the communities we serve.

Youll work closely with Data and Research to understand where we grow and why. With Brand and Creative to shape how we show up. And with local partners to ensure what we put into the world isnt just seen but felt.

What you will do:

• Define and lead our global localization strategy setting a clear point of view on where and how Feeld shows up across markets
• Partner deeply with Data and Research to identify opportunities set market-level targets and uncover the cultural and behavioral nuances that drive growth
• Develop and steer local marketing plans that feel native to each marketgrounded in insight not replication
• Drive expansion into new and emerging markets building thoughtful entry strategies that prioritize learning community fit and long-term potential over short-term scale
• Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally while allowing for meaningful local expression
• Use local markets as testing environments for messaging positioning and campaigns feeding insights back into global strategy and creative expression
• Build a deep ongoing understanding of subcultures and communities ensuring our work reflects the diversity complexity and progressiveness of our audience
• Create strong feedback loops between markets and brand so what we learn locally influences brand product and growth decisions globally
• Own performance across markets balancing brand impact with measurable outcomes and sustainable growth
• Build and manage a network of local partners collaborators and operators enabling high-quality culturally attuned execution on the ground

About you:

• 8 years of experience in global or regional marketing with 3 years in a managerial and/or leadership role and a track record of building and leading localization strategies across multiple markets
• Deep experience in consumer brands with a strong instinct for brand-building that goes beyond aesthetics and into meaning identity and cultural relevance
• Highly fluent in data and research using insight not just to optimize but to understand people and shape strategy
• Culturally aware and deeply curious with a genuine interest in subcultures relationships and the nuances of how people connect across different contexts
• Experienced in market expansion with a thoughtful approach to entering and scaling new regions
• A strong cross-functional collaborator able to work fluidly with Brand Creative Product and Data teams
• Strategic but not removed comfortable moving between vision and execution and holding a high bar for the work at every level

About us:

Feeld is an independent experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product we iterate improve and test things internally to see what works best for everyone.

Our culture:

We believe in creating a safe work environment through humanity fluidity safety transparency and progressiveness. When hiring we look for culture add rather than culture fit.

Because we are a fully remote team its especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity equity inclusion and belonging at Feeld:

Feeld promotes open-mindedness inclusion diversity and kindness both in the world and among our own workforce.

We encourage and welcome applications from people with a history of marginalisation whether because of race gender expression or identity sexual orientation neurodivergence national origin disability (seen or unseen) or any confluence of intersectional identities.

Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process please let us know at .

Compensation and perks:

We are conscious of how our work and decisions impact other humans and the environment. We design our product and organisation with consideration for the wellbeing of our Members and colleagues. Feelds way of working is designed to proactively prevent burnout and an always on culture. We believe in technology and working environments that enable people to live a meaningful fulfilled life.

Therefore we offer our staff:

• Flexible working hours
• Unlimited paid time off
• A fully remote working situation
• Home office budget
• Learning & development budget
• On demand therapy sessions and mental health support via Spill
• In-person meet ups

Our compensation system is one of the ways we work to uphold equity and inclusion at Feeld. Just as we strive to enable honest expression on our platform we strive for openness of information within the organization. Internally we keep decision-making transparent to keep each other accountable and make sure all voices are heard. That is why we offer a compensation system that is transparent honest and equitable. Additionally we believe all humans deserve to earn a competitive wage so we offer a Baseline Freedom Salary of 60000 GBP per year for any role that indexes below 60000 GBP per year.

Estimated compensation for this role:

• The total cash compensation for this role is dependent on Level and Step as well as geographic location but we estimate that the competitive market compensation for this role is between $195000 - $230000 USD based on the requirements listed in this job description.

Our interview process:

• Your first conversation with Feeld will be a screening call with our recruiter where youll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what youre seeking.
• Your second conversation will connect you directly with the hiring manager for the role youre applying to. Here youll have a chance to ask more questions about the work youll be doing. This conversation will also focus on your past work experiences.
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete.
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here youll be able to ask questions about team processes workflow and the employee experience at Feeld.
• We generally make an offer within 2 weeks of our final call and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation.
• Of note: all of our interviews are conducted remotely and our interviewers will work with you to find an agreeable interview time based on mutual availability.

We understand were asking you to invest your time and best efforts in our process and are appreciative of getting the chance to better know who you are as a person and return were committed to offering transparent communication and prompt feedback as you navigate this application with us.

To find out more about Feelddownload our app(available on iOS and Android).

Required Experience:

Director