Associate Programmatic Manager

Position Overview

The Programmatic Specialist will be responsible for supporting the day-to-day activity of campaigns for all clients within their assigned agency teams. You will work across multiple platforms to manage campaigns. You are a strong team player who will support the trading strategy team with plan adjustments campaign setup and optimizations. You will be able to work with multiple DSPs and understand their nuances and capabilities. You are a curious and proactive learner with a strong sense of ownership and accountability for the work you deliver to the teams.

You will support the Programmatic Manager and Associate Programmatic Director in tasks related to programmatic campaign management including:

• Accurate entry and maintenance of campaign data in internal systems
• Proactive internal communication across different business units including programmatic managers Ad Ops and analysts
• Supporting the programmatic managers team with campaign setup pacing and optimization
• Assisting in the creation of process documentation for the programmatic team
• Inspiring and motivating the team fostering collaboration

Responsibilities

• Support the Programmatic Manager and Associate Programmatic Director during campaign launches by clearly communicating with all teams
• Enter and configure approved campaigns into the internal platform and synchronize with systems such as Salesforce
• Liaise with vendors and agencies in preparation for campaign launches
• Audit and review digital creative tags ensuring accuracy for campaign launch and providing clear guidance to the Ad Ops team including verification requirements
• Assist with data entry for post-campaign reports and QBRs (Quarterly Business Reviews)
• Assist with campaign setup across all DSPs (DV360 Xandr Amazon TTD)
• Support pacing management campaign changes and optimizations
• Assist with plan updates and adjustments
• Verify and ensure live campaigns are delivering properly after launch
• Ensure monthly campaign updates are completed by the scheduled deadlines
• Update pacing and performance tracking for internal teams
• Identify areas of opportunity within internal processes

Required Skills

• 12 years of experience in a Programmatic Coordinator role
• Fluency in French and English
• 100% certification on relevant DSPs (DV360 Xandr Amazon TTD and/or Verizon)
• Understanding of media KPIs and metrics
• Solid understanding of the programmatic advertising ecosystem
• Highly organized with strong attention to detail
• Excellent time-management skills
• Proficient use of Microsoft tools such as PowerPoint Excel and Word
• Strong analytical and problem-solving skills
• High energy with a team-oriented mindset
• Excellent interpersonal and communication skills

Life at WPP Media &Benefits

Our passion forshapingthenexteraof mediaincludesinvestinginouremployeesto helpthemdotheirbestwork andwerejustascommittedtoemployeegrowthasweare toresponsiblemediainvestment. WPP Mediaemployeescantapintothe global WPP Media & WPP networks topursuetheirpassionsgrowtheirnetworks andlearnat thecuttingedgeof marketing avarietyofemployeeresourcegroups and hostfrequentin-officeeventsshowcasingteamwins sharingthoughtleadership andcelebratingholidaysandmilestoneevents. Ourbenefitsincludecompetitivemedical group retirement plans vision and dentalinsurancesignificantpaidtime offpreferentialpartnerdiscounts andemployeementalhealthawarenessdays.

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