Manager, Casino Engagement

Discover Whats Possible at BetMGM

Ready to make your career legendary Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1400 talented members revolutionizing sports betting and online gaming in the United States and Canada. Were a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member were committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical Dental Vision Life and Disability Insurance

• Registered Retirement Savings Plan (RRSP) Tax Free Savings Account (TFSA) and Deferred Profit Sharing Plan (DPSP)

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag ticket giveaways and more!

At BetMGM we recognize that every individual plays a meaningful role in our success. Thats why were committed to building a respectful inclusive workplace. Its the strategy behind every win. By meeting people where they are we create a culture of belonging where everyone can thrive and a workplace that reflects our values our people and our drive to win.

About the Role

The Manager Casino Engagement leads the strategy operational execution and performance of BetMGMs FreetoPlay and engagementdriven casino experiences. Reporting to our Sr. Manager Gaming Experience this role oversees the creation and evolution of mechanics such as F2P games quests challenges tournaments and gamified crosssell journeys designed to boost retention and deepen player entertainment. It also serves as a key source of competitive intelligence tracking engagement tools across the iGaming landscape to inform our roadmap and ensure BetMGM stays differentiated.

This role is partially remote with some in person days required in our Toronto Ontario office.

Responsibilities

The Manager Casino Engagement will be working closely with our partners in product content marketing creative and analytics teams. This role shapes the roadmap for new player engagement initiatives leads the concepting and design of gamified experiences and ensures all activations align with business goals across regulated iGaming markets. The position also includes ongoing monitoring and optimization of engagement KPIs to improve ROI inform future development and deliver a consistent entertainment experience throughout the customer lifecycle.

This is an excellent opportunity for a strategic and creative iGaming professional with a passion for player engagement and gamification. The ideal candidate combines strong player behavior instincts with analytical rigor thrives in a fast-paced highly collaborative environment and excels at transforming customer insights into compelling scalable engagement programs.

• Develop and guide the roadmap for FreetoPlay and other engagement experiences.

• Align initiatives with business goals player needs and market trends.

• Maintain awareness of competitor engagement approaches and industry developments using insights to inform planning.

• Contribute to the concepting and refinement of F2P and engagement mechanics ensuring clarity polish and player enjoyment.

• Collaborate with creative product teams and external game studios on experience quality and execution.

• Lead crossfunctional coordination to deliver engagement initiatives on time and to spec overseeing timelines approvals feasibility assessments and resourcing.

• Direct the Senior Associate in coordinating on setup campaign management QA configuration changes and compliance reviews.

• Monitor performance metrics for engagement activations surfacing insights and identifying opportunities for improvement.

• Partner with Analytics to refine strategy and enhance overall program effectiveness.

• Serve as the primary liaison to Product Content Marketing Creative VIP and Analytics teams.

• Ensure engagement initiatives align with communications promotional calendars and product plans.

• Collaborate with internal and supplier Product and Technology teams to communicate requirements assess feasibility and support capability evolution across internal and external platforms.

• Set priorities review execution quality and support professional development.

• Communicate progress insights and recommendations to leadership and key partners through clear briefs presentations and recaps.

• Act as a subjectmatter expert for engagement and gamification initiatives.

What You Bring to the Team

At BetMGM we understand that each card in the deck plays a unique role in any given hand. If your experience looks a little different from whatweveidentifiedand you thinkyouvegot what it takes we encourage you to apply for this role.Our candidates are reviewedon the basis oftheir skill and potential to succeed.

• 5 years of experience in iGaming digital entertainment product CRM or similar engagementfocused roles ideally with exposure to interactive or gamified experiences.

• Strong understanding of casino player behavior retention drivers and regulated U.S./Canadian markets with the ability to apply insights to engagement planning.

• Ability to concept and refine player experiences collaborating effectively with creative teams product partners and external game studios.

• Comfortable working as a strategic stakeholder to Product and Technology contributing requirements evaluating feasibility and supporting capability evolution across internal and vendor platforms.

• Proven success operating in crossfunctional environments (product CRM marketing creative analytics compliance suppliers) and driving alignment across teams.

• Skilled in data interpretation KPI analysis and turning insights into clear recommendations and iterative improvements.

• Strong project leadership and organizational skills with experience managing multistakeholder initiatives from concept to launch including QA timelines approvals and workflow tools (e.g. Workfront).

• Strong computer proficiency including advanced use of Excel for analysis and reporting and familiarity with wireframing and/or visual design tools to communicate experience concepts.

• Solid understanding of iGaming regulatory considerations relevant to promotions F2P experiences and playerfacing mechanics.

• Excellent written and verbal communication skills capable of producing clear briefs presenting recommendations and collaborating with both creative and technical partners.

• Experience managing or mentoring junior team members with a collaborative and supportive leadership style.

• Demonstrated curiosity and creativity with a passion for player engagement experimentation and continuous improvement.

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

Thecompensation forthis position isexpected to bein the range of$96000 to $120000 includingsalary bonus vacation pay and statutory pay will bedeterminedbased on experience and other job-related factorspermittedby which may affect starting pay within this range may include skills educationexperienceand other qualifications of the successful candidate. This position is eligible for participation in a performance-based bonus plan.

It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.

Gaming Compliance & Licensing Requirements

As an online gaming company BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records financial history and personal background verification.

In addition candidates must comply with and support BetMGMs responsible gambling policies procedures and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizationsMGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino BetMGM Sportsbook Borgata Online Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals regardless of race religion gender gender identity age marital status national origin sexual orientation citizenship status veteran status disability or any other legally protected status. As an organization we are unwavering in our commitment to maintaining a discrimination-free work environment and fostering a culture of inclusivity belonging and equal opportunity for all employees and applicants.

BetMGM welcomes and encourages applications for people with disabilities. Accommodations are available on request for job applicants and candidates taking part in all aspects of the recruitment and selection process. Please contact if you need accessibility accommodation during the application process.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.