Manager, CRM and Digital

We are UMG the Universal Music Group. We are the worlds leading music everything we do we are committed to artistry innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music music publishing merchandising and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters and we produce distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media email and SMS marketing best practices user journeys and performance optimization. You are highly analytical and strategic yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.

How Youll CREATE

Develop and execute a comprehensive email and SMS strategy optimizing customer journeys segmentation and personalization to increase AOV retention and LTV

Develop and execute full-funnel strategies across META TikTok and Google Ads platforms.

Own the email and paid ad marketing calendar ensuring timely execution of campaigns that support business goals

Execute end-to-end email campaigns including building QA scheduling and deployment

Continuously analyze performance data implement testing strategies and iterate on campaigns to maximize engagement and conversions.

Drive learning and optimization through A/B testing audience segmentation and personalization tactics.

Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.

Provide regular reporting on email SMS and paid ad performance delivering insights and recommendations to stakeholders and leadership.

Be an authority on copy and design leveraging data to drive fan engagement loyalty and lifetime value

Contribute meaningful reports and analyses; translate analytical findings into clear easily understandable actionable insights that drive strong business strategy

Bring Your VIBE

3 years of experience in email marketing with a deep appreciation and understanding of Latin audiences and the pop/rock music genre

Fluent in Spanish

Expertise in email and SMS marketing best practices including customer segmentation journey mapping compliance deliverability and performance optimization.

Proven track record of planning launching and optimizing paid campaigns across Meta (Facebook/Instagram) Google Ads (Search Display Shopping YouTube) and TikTok Ads

Strong analytical skills with the ability to interpret data and translate insights into action.

Experience with personalization customer journey building and retention-driving strategies.

Excellent organizational and project management skills with the ability to manage multiple campaigns and deadlines.

Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.

Must have a can do attitude with an entrepreneurial mindset and be comfortable working in a dynamic unstructured environment on complex projects

Experience with ESPs and Attentive is a plus as well as basic knowledge of HTML and CSS.

Experience in Adobe Suite (Photoshop Illustrator Dreamweaver InDesign) required

Perks Playlist:

Join an entrepreneurial global organization where authenticity boldness creativity connection drive and insight arent just valuestheyre how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical dental and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes spa treatments meal services travel and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama Arizona Georgia Mississippi North Carolina South Carolina Tennessee and Utah.

Please note UMG is not enrolled in E-Verify in California and New York and cannot support employment of candidates whose employer must enroll in E-Verify for example candidates on STEM-OPT.

For more information please click on the following links.

E-Verify Participation Poster:English / Spanish

E-Verify Right to Work Poster:EnglishSpanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors which may include as applicable the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.