Copy Writer

Work Schedule

Environmental Conditions

Job Description

Role Summary

The Copywriter is responsible for translating study goals sponsor expectations marketing plans and campaign strategies into clear compelling audience-appropriate content that supports patient recruitment engagement and retention. This role requires a balance of creative writing strategic thinking leadership collaboration and meticulous attention to detail.

The Copywriter will guide copy development from concept through completion contribute as the primary writer on assigned projects collaborate closely with cross-functional partners and help ensure high-quality deliverables are completed on time and aligned to study sponsor and campaign objectives. This role also requires the effective and responsible use of AI tools to improve content development efficiency expand creative exploration and support study-specific content needs.

Key Responsibilities

• Translate study goals sponsor expectations marketing plans and campaign strategies into clear content strategies that support patient recruitment engagement and retention.

• Develop creative concepts messaging approaches and written content for campaign assets including marketing collateral infographics web copy landing pages social media email digital ads and patient-facing materials.

• Serve as the primary writer on assigned studies and campaigns ensuring copy is accurate compelling audience-appropriate and aligned with campaign strategy.

• Distill complex clinical scientific operational or market information into clear concise easily understood language without losing meaning nuance or accuracy.

• Collaborate with strategic marketing planners project managers graphic designers digital producers study teams and other stakeholders to develop creative concepts and assets that engage and influence patient behavior.

• Work across functions and organizational levels from individual contributors to front-line leaders to gather comprehensive inputs and ensure content planning reflects business study sponsor and patient needs.

• Apply digital marketing best practices including SEO SEM email web social and campaign performance considerations to strengthen content strategy and execution.

• Participate in presenting concepts and copy to internal teams and sponsors clearly explaining the rationale strategy and creative thinking behind the work.

• Proactively interpret manage and incorporate sponsor internal regulatory legal and study-team feedback while preserving clarity accuracy quality and strategic intent.

• Rigorously review proofread edit and enhance copy to ensure all deliverables are polished consistent on-brand and appropriate for the intended audience.

• Demonstrate impeccable attention to detail especially when handling study-specific information patient-facing claims eligibility criteria timelines calls to action and sponsor-required language.

• Manage multiple concurrent assignments in a deadline-driven environment while balancing quality speed shifting priorities competing inputs and tight turnaround times.

• Guide copy work from concept through completion helping ensure deliverables are completed on time and executed to a high standard.

• Contribute to copywriting and digital marketing best practices by recommending new creative channels AI-enabled workflows technologies approaches or campaign assets that improve quality efficiency and effectiveness.

• Bring a strategic point of view to content development by translating general market themes patient insights trend research and campaign direction into focused messaging opportunities.

• Use data performance insights research and market trends to inform content decisions and strengthen creative thinking.

• Act as an effective customer-focused collaborator who builds strong working relationships across teams departments roles and levels of the organization.

• Participate actively in Creative Services initiatives internal task forces process improvements and strategic efforts that advance the quality and efficiency of the teams work.

AI-Enabled Content Development Requirement

This role requires the responsible and effective use of AI tools as part of the content development process. The Copywriter is expected to use AI to help efficiently craft refine adapt and evaluate content that meets the specific needs of each study sponsor audience and campaign channel.

The Copywriter must apply human judgment strategic thinking fact-checking and editorial oversight to all AI-assisted work. AI tools may support ideation and drafting but final content must meet standards for accuracy compliance clarity tone and study-specific appropriateness.

Candidates should be prepared to provide samples that demonstrate how they have used AI tools to:

• Generate initial content drafts message territories headlines or campaign concepts.

• Simplify complex study information into clear patient-friendly language.

• Create multiple content variations for email web social paid media or print channels.

• Adapt copy for different audiences tones reading levels or campaign objectives.

• Improve content development efficiency while preserving accuracy compliance brand standards and strategic intent.

• Refine AI-generated output into polished final copy through editing fact-checking and strategic revision.

Leadership and Collaboration Expectations

• Guide copy team members and project partners by encouraging strong thinking clear communication and high-quality execution.

• Serve as a source of inspiration positivity creativity and accountability within the Creative Services team.

• Mentor and support other writers by challenging assumptions debating decisions constructively and helping elevate the quality of the teams work.

• Lead by requiring peoples best thinking extending challenges and holding self and others accountable for strong creative and strategic outcomes.

• Collaborate effectively with internal teams and sponsors maintaining a professional solutions-oriented approach throughout concept development review revision and final delivery.

Required Skills and Qualifications

• Bachelors degree in marketing advertising communications journalism media film or a related field or equivalent professional experience and training.

• Strong portfolio of writing samples across digital and traditional channels including campaign copy patient-facing materials strategic messaging and AI-assisted content development examples.

• Demonstrated ability to use AI tools responsibly and effectively as part of the writing process with samples that show prompt strategy draft development refinement editorial judgment and final content quality.

• Clear concise writing style with the ability to simplify complex ideas into accessible audience-appropriate language.

• Strong conceptual and strategic thinking skills with the ability to balance innovative creative approaches with business objectives sponsor needs patient needs and study requirements.

• Excellent editing proofreading and quality-control skills.

• Strong project management and organizational skills with proven ability to manage multiple projects competing priorities and tight deadlines.

• Ability to self-motivate motivate others and solve multiple creative and strategic challenges at once.

• Excellent interpersonal and collaboration skills including the ability to mentor others and work effectively across disciplines.

• Understanding of digital marketing principles and how content supports performance across email web paid media social search and other campaign channels.

• Ability to interpret market trends audience insights research and campaign data and translate them into meaningful content opportunities.

• Appreciation for data and its role in driving bigger thinking sharper strategy stronger creativity and more effective communications.

Portfolio / Work Sample Requirements

Candidates will need to provide a portfolio or writing samples that demonstrate:

• Strategic campaign writing across multiple channels.

• Patient-facing or healthcare-related content where available.

• Ability to simplify complex information into clear accessible copy.

• Strong editing proofreading and message refinement skills.

• Creative concepting and messaging development.

• AI-assisted content development including examples of how AI was used to improve speed quality versioning personalization or creative exploration.

• Before-and-after examples showing how draft content including AI-assisted drafts where applicable was refined into polished final copy.