AST Team Lead

Team Lead (AST Support)

Role Title: Team Lead – Advertising Solutions (AST Support)
Location: Bangalore/Hyderabad
Experience Required: 6 – 9 years total experience (4 years in people management)
Function: Amazon Advertising – Ads Success & Campaign Optimization Support

Role Overview

The Team Lead (TL) will oversee a team responsible for delivering campaign optimization insights generation and performance management support for Amazon’s advertisers through the Ad Success Team (AST) model. The role requires strong leadership analytical and operational excellence to ensure delivery of high-quality recommendations optimized campaign execution and improved advertiser outcomes.

The TL will manage end-to-end team perf ormance maintain process governance ensure quality adherence and partner with internal Amazon stakeholders to remove blockers drive improvements and deliver impact. This role does not involve direct communication with end advertisers; all engagement happens through Amazon internal teams.

Key Responsibilities

1. Team Leadership & People Management

• Lead a team of Vendor Account Managers / Analysts supporting Amazon Ads.
• Set performance goals assign workloads and monitor operational health.
• Conduct regular 1:1s performance reviews coaching and upskilling activities.
• Drive team motivation discipline and retention through structured people practices.
• Ensure team adherence to SLAs SOPs and quality guidelines.
• Foster a culture of ownership continuous learning and operational excellence.
• Manage hiring onboarding and competency development for new team members.

2. Operational Delivery & Quality Governance

• Oversee endtoend execution of AST workstreams including insights optimizations campaign builds pacing benchmarking and performance readouts.
• Ensure high accuracy advertiser-ready outputs and selfQA discipline within the team.
• Maintain defect standards participate in QC audits and drive RCA-based improvements.
• Manage day-to-day workflow escalations and operational risks.
• Monitor KPIs including g optimization completion output turnaround time and utilization.

3. Campaign Strategy Insights & Optimization Oversight

(Performed through team review and guidance)

• Guide the team on optimization strategies for Sponsored Products Sponsored Brands Sponsored Display DSP and Amazon Ads products.
• Provide strategic direction for campaign improvements budget pacing and revenue acceleration opportunities (e.g. events deals NCCs).

4. Stakeholder & Cross-Functional Collaboration

• Serve as the primary point of contact for Amazon internal stakeholders (AEs CM teams Ops QA Product teams).
• Address blockers related to tools data workflows or training.
• Manage daily/weekly governance calls reviews and alignment sessions with Amazon teams.
• Ensure timely communication of risks dependencies and delivery status.

5. Revenue Productivity & Business Impact

• Drive performance outcomes such as revenue attainment campaign activation and optimization success rates.
• Identify opportunities to improve adoption across ad products.
• Ensure teams meet activity metrics: optimizations insights generated pacing checks etc.
• Drive consistent improvements in team productivity efficiency and throughput.

6. Process Adherence & Continuous Improvement

• Ensure compliance with Amazon Ads SOPs data handling rules and operational protocols.
• Identify process gaps and propose enhancements to workflows or tools.
• Lead initiatives on best practices standardization and documentation.
• Track industry and Amazon Ads product updates and ensure team readiness.

Key Performance Indicators (KPIs)

• Team SLA adherence & delivery speed
• Quality accuracy and defect rate
• Optimization completion rate
• Revenue contribution / budget attainment
• Stakeholder satisfaction (AEs CM teams)
• Team engagement attrition and performance readiness

Required Skills & Experience

• 6–9 years of relevant experience in digital advertising e-commerce analytics or campaign management.
• Minimum 4 years of people management experience.
• Strong understanding of advertising metrics: ROAS CTR CVR CPC NTB ACOS etc.
• Experience managing global stakeholders or cross-functional teams.
• Ability to coach teams on analytical thinking insights generation and campaign strategy.
• High proficiency in MS Excel PowerPoint data interpretation and reporting.
• Excellent communication stakeholder management and problem-solving skills.
• Ability to work in a fast-paced ambiguous environment with shifting priorities.
• Strong operational rigor with experience in SOP-driven delivery environments.

Preferred Qualifications

• Bachelor’s / Postgraduate degree

Additional Value Adds

• Experience with Amazon Ads tools (Campaign Manager DSP Ad Console AMC)
• Experience supporting enterprise advertisers or large-scale ad programs