Senior Associate, Institutional Marketing

Join Hamilton Lane a global leader in private markets as we scale to meet the demands of our growing client base. Here youll work with ambitious highperforming teams built on integrity candor and collaboration backed by our market-leading data and technology. We invest heavily in our people and our partners giving you the platform to enrich lives safeguard futures and grow your career.

What We Do
As one of the largest private markets investment firms globally we provide innovative solutions to institutional and private wealth investors around the world specializing in flexibility and full-spectrum access. We currently employ approximately 800 professionals operating in offices throughout North America Europe Asia Pacific and the Middle East and have $1.0 trillion in assets under management and supervision composed of $146.1 billion in discretionary assets and $871.5 billion in non-discretionary assets as of December 31 2025.

The Opportunity

The Senior Associate Institutional Marketing plays a hands-on role in executing Hamilton Lanes institutional marketing strategy. This role is responsible for owning the planning coordination and activation of thought leadershipled marketing initiatives ensuring investment insights are intentionally deployed across paid and owned channels to engage institutional audiences advance prospects through the funnel and support Sales priorities. The Senior Associate Institutional Marketing ensures campaign content is purposebuilt performancedriven and tightly aligned to fundraising objectives.

Key Responsibilities

Integrated Campaign Execution

• Lead the end-to-end content campaign workflow by managing execution timelines approvals and activation of content across multiple formats.
• Establish clear objectives target audiences messaging frameworks and activation plans for each major marketing initiative.
• Execute integrated campaigns across email web paid advertising and social media ensuring cohesive deployment across touchpoints.

Performance Measurement & Optimization

• Define and track KPIs tied to awareness engagement lead generation and funnel progression using insights to continuously optimize campaigns.
• Leverage performance data to inform optimizations improve conversion and refine audience segmentation across the institutional funnel.

CrossFunctional Collaboration

• Collaborate closely with Product Investments Sales and Compliance to ensure campaign content is accurate onbrand and aligned with firmwide priorities.
• Partner with Private Wealth Marketing Event Marketing Digital Marketing and Creative Services to optimize integration and effectiveness.
• Serve as a strategic partner to internal stakeholders advising on structure and format based on campaign goals and audience needs.

Operational Excellence & Content Governance

• Support execution of the institutional editorial calendar aligning content timing with fundraising milestones.
• Manage multiple projects simultaneously maintaining momentum and quality in a fastpaced deadlinedriven environment.
• Continuously refine processes to improve efficiency clarity and scalability of content production and activation.

Qualifications & Experience

• Bachelors degree in Marketing Communications or related field
• 7 years of experience in marketing content strategy or related roles preferably within asset management alternatives or financial services
• Demonstrated experience developing strategic content that supports marketing campaigns and business objectives
• Proven ability to collaborate crossfunctionally and manage multiple priorities with precision
• Strong attention to detail highly organized process-oriented proactive and able to handle multiple assignments and deadlines
• Strong problem-solving skills; responsive and flexible to evolving responsibilities and dynamic environment
• Working knowledge of CRMs marketing automation web analytics SEO and SEM skills a plus
• Proficiency in Microsoft Office (Word PowerPoint Excel); familiarity with campaign workflows and digital distribution a plus

Benefits

At Hamilton Lane our benefits philosophy is simple: to provide our employees with a competitive suite of benefits and services to help navigate through the complexities and challenges of working living raising a family and eventually retiring.

To do this Hamilton Lane offers the following benefits:

Enhancing Your Physical and Emotional Health

Employees have access to healthcare coverage mental health resources health & fitness reimbursement program and Wellness Rewards Program.

Developing Your Career

Tuition and certification reimbursement programs are available along with continual education and development trainings for you to grow with Hamilton Lane.

Supporting Your Family & Community

For our communities Hamilton Lane provides paid time off to volunteer and compensates for referring qualified candidates that join our team.

For growing family we offer an adoption reimbursement program paid time off for new parents and newlyweds and provide travel support for nursing parents.

Safeguarding Your Financial Wellbeing

Hamilton Lane contributes to retirement programs and offers an employee stock purchasing plan.

Hamilton Lane is an affirmative action-equal opportunity employer. All qualified applicants will be considered for employment without regard to their race color creed religion sex pregnancy national origin ancestry citizenship status age marital or partnership status sexual orientation gender identity or expression disability genetic predisposition veteran or military status status as a victim of domestic violence a sex offense or stalking or any other classification prohibited by applicable law.

If you need a reasonable accommodation to complete your application please contact Human Resources at .

Hamilton Lane is not accepting unsolicited assistance from search firms for this employment opportunity. Please no phone calls or emails. All resumes submitted by search firms to any employee at Hamilton Lane via-email the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Hamilton Lane. No fee shall be paid in the event the candidate is hired by Hamilton Lane as a result of the referral or through other means.