Digital Direct Marketing Consultant

At MCI we are committed to fostering an environment where professionals can build meaningful careers access continuous learning and development opportunities and contribute to the success of a globally expanding industry-leading organization.

We are seeking a detail-oriented and results-focused Digital Direct Marketing Consultant to plan execute and optimise high-impact digital campaigns that drive customer acquisition engagement and retention. This role is ideal for a data-driven marketer with strong paid media expertise a solid understanding of budget management and a passion for performance optimisation across full-funnel digital channels.

The Digital Direct Marketing Consultantis responsible for the hands-on execution and optimisation of multi-channel digital marketing campaigns with a strong emphasis on paid media remarketing and retargeting strategies. The role works closely with analytics creative and operations teams to manage budgets monitor performance and deliver scalable measurable results across digital platforms.

This position requires working hours aligned with the United States ensuring seamless communication and collaboration across teams and stakeholders within this time zone.

To be considered for this role you must complete a full application on our company careers page including all screening questions and a brief pre-employment test.

Key Responsibilities:

• Plan execute and optimise paid media campaigns across platforms such as Google Ads LinkedIn Facebook/Meta Twitter/X and other digital channels.
• Manage remarketing and retargeting campaigns including audience creation sequencing and performance optimisation.
• Oversee departmental media budgets including forecasting pacing spend tracking and ROI analysis.
• Execute end-to-end digital marketing campaigns across paid media email SMS push notifications and CRM platforms.
• Build and manage audience segmentation using CRM paid media platforms and marketing automation tools.
• Develop and manage personalised customer journeys aligned to lifecycle stages and behavioural triggers.
• Goordinate campaign setup QA deployment and post-launch validation to ensure accuracy and performance.
• Monitor and analyse campaign performance metrics such as CTR CPA conversion rate ROAS and overall ROI.
• Conduct A/B testing on creative messaging targeting placements and timing to continuously optimise results.
• Collaborate with creative and content teams to develop compelling conversion-focused marketing assets.
• Maintain marketing calendars and ensure campaigns align with broader business and performance goals.
• Ensure compliance with data privacy regulations including opt-ins opt-outs and audience governance.
• Produce regular performance reports and actionable insights to guide optimisation and strategy decisions.
• Stay current with paid media trends platform updates tools and digital marketing best practices.

WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION

All positive and driven applicants are encouraged to apply. The Ideal candidates for this position are highly motivated and dedicated and should possess the below qualities:

MCI helps customers take on their CX and DX challenges differently creating industry-leading solutions that deliver exceptional experiences and drive optimal performance. MCI assists companies with business process outsourcing staff augmentation contact center customer services and IT Services needs by providing general and specialized hosting software staff and services.

In 2019 Marlowe Companies Inc. (MCI) was named by Inc. Magazine as Iowas Fastest Growing Company in the State of Iowa and was named the 452nd Fastest Growing Privately Company in the USA making the coveted top 500 for the first time. MCIs subsidiaries had previously made Inc. Magazines List of Fastest-Growing Companies 15 times respectively. MCI has ten business process outsourcing service delivery facilities in Georgia Florida Texas New Mexico California Kansas Nova Scotia South Africa and the Philippines.

Driving modernization through digitalization MCI ensures clients do more for less. MCI is the holding company for a diverse lineup of tech-enabled business services operating companies. MCI organically grows acquires and operates companies that have synergistic products and services portfolios including but not limited to Automated Contact Center Solutions (ACCS) customer contact management IT Services (IT Schedule 70) and Temporary and Administrative Professional Staffing (TAPS Schedule 736) Business Process Management (BPM) Business Process Outsourcing (BPO) Claims Processing Collections Customer Experience Provider (CXP) Customer Service Digital Experience Provider (DXP) Account Receivables Management (ARM) Application Software Development Managed Services and Technology Services to mid-market Federal & enterprise partners. MCI now employs 10000 talented individuals with 150 diverse North American client partners across the following MCI brands: MCI BPO MCI BPOaaS MarketForce GravisApps Gravis Marketing MarchEast Mass Markets MCI Federal Services (MFS) OnBrand24 The Sydney Call Center Valor Intelligent Processing (VIP) BYC AquaEastWest BPO TeleTechnology and Vinculum.

At MCI we are committed to fostering an environment where professionals can build meaningful careers access continuous learning and development opportunities and contribute to the success of a globally expanding industry-leading organization.

We are seeking a detail-oriented and results-focused Digital Direct Marketing Consultant to plan execute and optimise high-impact digital campaigns that drive customer acquisition engagement and retention. This role is ideal for a data-driven marketer with strong paid media expertise a solid understanding of budget management and a passion for performance optimisation across full-funnel digital channels.

The Digital Direct Marketing Consultantis responsible for the hands-on execution and optimisation of multi-channel digital marketing campaigns with a strong emphasis on paid media remarketing and retargeting strategies. The role works closely with analytics creative and operations teams to manage budgets monitor performance and deliver scalable measurable results across digital platforms.

This position requires working hours aligned with the United States ensuring seamless communication and collaboration across teams and stakeholders within this time zone.

To be considered for this role you must complete a full application on our company careers page including all screening questions and a brief pre-employment test.

Key Responsibilities:

• Plan execute and optimise paid media campaigns across platforms such as Google Ads LinkedIn Facebook/Meta Twitter/X and other digital channels.
• Manage remarketing and retargeting campaigns including audience creation sequencing and performance optimisation.
• Oversee departmental media budgets including forecasting pacing spend tracking and ROI analysis.
• Execute end-to-end digital marketing campaigns across paid media email SMS push notifications and CRM platforms.
• Build and manage audience segmentation using CRM paid media platforms and marketing automation tools.
• Develop and manage personalised customer journeys aligned to lifecycle stages and behavioural triggers.
• Goordinate campaign setup QA deployment and post-launch validation to ensure accuracy and performance.
• Monitor and analyse campaign performance metrics such as CTR CPA conversion rate ROAS and overall ROI.
• Conduct A/B testing on creative messaging targeting placements and timing to continuously optimise results.
• Collaborate with creative and content teams to develop compelling conversion-focused marketing assets.
• Maintain marketing calendars and ensure campaigns align with broader business and performance goals.
• Ensure compliance with data privacy regulations including opt-ins opt-outs and audience governance.
• Produce regular performance reports and actionable insights to guide optimisation and strategy decisions.
• Stay current with paid media trends platform updates tools and digital marketing best practices.

WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION

All positive and driven applicants are encouraged to apply. The Ideal candidates for this position are highly motivated and dedicated and should possess the below qualities:

All MCI Locations

• Must be authorized to work in the country where the job is based.

Subject to the program and location of the position

• Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results.
• Must be willing to submit to drug screening. Job offers are contingent on drug screening results. (Does not apply in Canada)

This job operates in a professional office environment. While performing the duties of this job the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment including a phone copier and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects move objects from place to place hold onto objects and move or exert force up to forty (40) pounds.

Consistent with the Americans with Disabilities Act (ADA) it is the policy of MCI and its affiliates to provide reasonable accommodations when requested by a qualified applicant or employee with a disability unless such accommodations would cause undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment. If reasonable accommodations are needed please contact Human Resources.

At MCI and its subsidiaries we embrace differences and believe diversity is a benefit to our employees our company our customers and our community. All aspects of employment at MCI are based solely on a persons merit and qualifications. MCI maintains a work environment free from discrimination one where employees are treated with dignity and respect. All employees share in the responsibility for fulfilling MCIs commitment to a diverse and equal opportunity work environment.

MCI does not discriminate against any employee or applicant on the basis of age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

MCI will not tolerate discrimination or harassment based on any of these adhere to these principles in all aspects of employment including recruitment hiring training compensation promotionbenefits social and recreational programs anddiscipline. In addition it is the policy of MCI to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws regulations and ordinances where an employee works.

This job operates in a professional office environment. While performing the duties of this job the employee will be largely sedentary and will be required to sit/stand for long periods while using a computer and telephone headset. The employee will be regularly required to operate a computer and other office equipment including a phone copier and printer. The employee may occasionally be required to move about the office to accomplish tasks; reach in any direction; raise or lower objects move objects from place to place hold onto objects and move or exert force up to forty (40) pounds.

Consistent with the Americans with Disabilities Act (ADA) it is the policy of MCI and its affiliates to provide reasonable accommodations when requested by a qualified applicant or employee with a disability unless such accommodations would cause undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment. If reasonable accommodations are needed please contact Human Resources.