Media Planner

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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About WPP Media

the power ofcreativitytobuildbetterfutures forourpeopleplanet clients andcommunities. For more .

WPP MediaisWPPsglobal media a worldwheremediaiseverywhereand ineverythingwebringthe best platform people andpartnerstogethertocreatelimitlessopportunitiesforgrowth. For more .

At WPP Mediawebelievein the power ofourculture todeliverexceptionalexperiencesforbothourclients andeachother. InthisroleitwillbecriticaltoembraceWPP & WPPMediassharedcorevalues:

• BeExtraordinarybyLeadingCollectivelytoInspiretransformationalCreativity.

• CreateanOpenenvironmentbyBalancing People and ClientExperiencesbyCultivatingTrust.

• LeadOptimisticallybyChampioningGrowthandDevelopmenttoMobilizethe Enterprise.

OVERVIEW OF THE ROLE

The media plannerplaysacriticalroleinguidingtheadvertisingefforts ofourclients byassistingin thedevelopmentofwell-informedmediastrategiesthatdeliveron theclientsobjectives toachievemarketing goals.

Inthisroleyouwillberesponsiblefordevelopingandmaintainingmedia plans andcorrespondingbudgets. Youwilltrackcampaignperformance on an on-goingbasis and assist thespecialistteamsinanalyzingthecampaigndata andmetricsandprovidingrecommendationsforoptimizingthecampaignseffectiveness.

WHAT MAKES THIS ROLE INTERESTING

• Youwillcontributeto thedevelopmentandimplementationof mediastrategiesfor one of thebiggestadvertisersin Canada

• Youwillgettobea part ofEssenceMediacomsgrowthandlegacyin theindustry

• Youwillbepart of adynamicand multi-talentedteamwithaccessto best-in-classtools&technologyandresearch

YOUR RESPONSIBILITIES

• Assist in thedevelopmentandexecutionof media plans

• Usevariousmediatoolstoconductmarketresearch audienceanalysis and mediaconsumptionstudies

• Collaboratewithspecialistteams(Digital & Offline tradingteamsPaidSearchand Socialteams) to plan andexecutecampaigns

• Monitor and analysecampaignperformancemetricstoevaluateeffectivenessandmakedata-drivenrecommendationsforoptimization

• Assist in thepreparationofdetailedreports andpresentationsshowcasingcampaignresults insights andrecommendationsfor clients

• Keepabreastofindustrytrendsthroughtradejournalsindustryworkshops/seminarsandtrackcurrentevents

• Overseeall mediaaccountingand administrativedutiesrequiredincludingfollowingup onpartnerinvoicereconciliationverifyingmonthlymediaexpenditurereports (BCRs) andrespondingto clientbillinginquiries

YOUR PROFILE

• Digitallysavvy: uses digital and social mediademonstratespassion aboutemergingmedia Google Analytics Google Imagesabilitytosearchandresearchtopics etc.

• Demonstratesaccuracyand attention todetail

• Self-starterwhodemonstratesinitiative

• Abilitytomanagemultipleprojects

• Workswellinateamsetting

• Thrivesin fastpacedenvironment

YOUR QUALIFICATIONS

• UniversityorCollegedegree/diplomain Media Marketing Business orrelatedfield; ORequivalentprofessionalworkexperience

• Minimum of 1-2yearsasaPlanning and/orBuyingAssistant

• Demonstratedunderstandingof media basics and concepts

• WorkingknowledgeofSyndicatedtools(LensTelmarMediaocean/DDS etc.)

• ProficientwithMicrosoft Office Suite

• Abilitytocommunicateconciselyandclearlybothorallyand inwritinginbothFrench and English

Life at WPP Media &Benefits

Our passion forshapingthenexteraof mediaincludesinvestinginouremployeesto helpthemdotheirbestwork andwerejustascommittedtoemployeegrowthasweare toresponsiblemediainvestment. WPP Mediaemployeescantapintothe global WPP Media & WPP networks topursuetheirpassionsgrowtheirnetworks andlearnat thecuttingedgeof marketing avarietyofemployeeresourcegroups and hostfrequentin-officeeventsshowcasingteamwins sharingthoughtleadership andcelebratingholidaysandmilestoneevents. Ourbenefitsincludecompetitivemedical group retirement plans vision and dentalinsurancesignificantpaidtime offpreferentialpartnerdiscounts andemployeementalhealthawarenessdays.

WPP Mediaisanequalopportunityemployer andconsidersapplicantsfor all positionswithoutdiscrimination or regard culture of respect inwhicheveryonefeelstheybelongand has thesameopportunitiestoprogressintheircareers.

Webelievethe bestworkhappenswhenweretogetherfosteringcreativity collaboration the officearoundfourdaysaweek. Ifyourequireaccommodations orflexibilitypleasediscussthiswiththehiringteamduringthe interview process.

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