Marketing Lead
Fremont, CA - USA
Job Summary
We are seeking a results-driven Marketing Lead to lead the execution and optimization of our marketing initiatives in close partnership with the revenue team. This role sits at the intersection of strategy and execution ensuring that marketing efforts directly support pipeline growth sales enablement and brand positioning.
The ideal candidate is both a strategic thinker and a hands-on operatorsomeone who can own campaigns end-to-end drive alignment across teams and consistently deliver high-quality outputs that move the business forward.Responsibilities
Campaign Strategy & Execution
- Plan execute and optimize integrated marketing campaigns that drive awareness engagement and lead generation
- Own campaign timelines performance tracking and reporting
- Continuously test and iterate to improve results across channels
Sales Enablement
- Partner with sales leadership to develop and refine collateral (pitch decks one-pagers case studies email sequences)
- Ensure the sales team is equipped with clear compelling and up-to-date messaging
- Align marketing initiatives with sales priorities and pipeline goals
Content & Messaging
- Oversee the creation of high-quality content across channels (email web thought leadership outbound support)
- Ensure brand voice and messaging are consistent and differentiated
- Translate complex ideas into clear customer-focused narratives
Cross-Functional Collaboration
- Work closely with sales product and leadership to align on go-to-market initiatives
- Act as a central point of coordination for campaign execution
- Ensure timely delivery of marketing assets and initiatives
Performance & Optimization
- Track and analyze campaign performance pipeline impact and key marketing metrics
- Use insights to inform strategy and improve ROI
- Identify gaps and opportunities across the marketing funnel
Operational Excellence
- Streamline marketing processes and improve execution efficiency
- Manage tools workflows and timelines to ensure consistent output
- Proactively identify and solve execution challenges
Qualifications
- 8 years of experience in marketing preferably in a B2B or high-growth environment
- Proven track record of executing campaigns that drive measurable business results
- Strong project management and organizational skills
- Excellent written and verbal communication skills
- Experience working closely with sales teams and supporting revenue goals
- Ability to balance strategic thinking with hands-on execution
About Company
Velo3D's fully integrated metal AM solution enables performance-optimized parts in aerospace, defense, energy, and automotive industries.