Total Search Practice, Senior Director

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

The Total Search Practice Senior Director LATAM will lead the strategic growth and evolution of WPP Medias Total Search practice across the region. This role oversees Paid Search Organic Search and Generative Engine Optimisation (GEO) driving innovation commercial performance and AI-powered search transformation across agencies and clients. The role is responsible for positioning brands to succeed in an evolving search landscape shaped by LLMs and generative engines such as ChatGPT Gemini and Perplexity.

Key Responsibilities

• Lead the regional Total Search strategy across Paid Search SEO and GEO ensuring strong commercial performance product adoption and operational excellence.
• Drive growth opportunities client engagement and strategic pitches acting as the senior search leader for key regional opportunities.
• Build integrated search solutions that connect media commerce content and AI-driven discovery strategies.
• Develop market-leading GEO capabilities to improve brand visibility authority and recommendation rates across generative engines.
• Establish best practices governance automation and training programs to scale high-quality delivery across LATAM markets.
• Provide thought leadership on the future of search and AI representing WPP Media with clients partners and industry forums.
• Lead coach and develop high-performing multidisciplinary teams while strengthening collaboration across WPP agencies and strategic partners.

Skills and Experience

If this opportunity looks right for you we are looking for candidates who have:

• 10 years of experience in Search Marketing including Paid Search and SEO with a strong track record of business growth and innovation.
• Strong commercial acumen including experience building search solutions driving revenue growth and managing complex client portfolios.
• Deep understanding of AI Large Language Models (LLMs) Generative Engines and the future of search behavior.
• Strong leadership and stakeholder management skills within matrixed and cross-functional environments.
• Executive presence with experience supporting strategic pitches and engaging senior client stakeholders.
• Strong analytical and strategic thinking skills with the ability to translate emerging trends into scalable business solutions.
• Fluent in collaborating across global organizations agency ecosystems and key technology partners such as Google and Microsoft.

Life atWPP Media& Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive environment. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.Please note that while our philosophy is the same across WPP benefits may vary by office/country.

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