Senior Manager, Paid Media (Growth) (12-month maternity leave cover)

What youll be doing

This is a 12-month maternity leave cover role and sits at the centre of driving end-to-end growth through a highly optimised data-led paid media function. Youll shape and execute a full-funnel strategy using experimentation AI and automation to continuously improve performance while working closely with cross-functional teams to deliver measurable commercial outcomes.

• Define and lead a full-funnel paid media strategy across Search (SA360) Social (meta TikTok) Programmatic (DV360 Criteo RTB House) Video on demand and ATL
• Continuously evolve strategies based on insights not opinions
• Manage how the paid media budget is deployed to drive maximum incremental impact
• Identify and prioritise the highest-leverage growth opportunities across channels audiences and the customer journey
• Build and drive a rigorous experimentation roadmap focused on what actually moves the needle
• Leverage AI and automation to scale performance efficiency and insight generation across paid media
• Identify opportunities to apply AI across bidding and budget allocation creative generation and testing at scale audience modelling and expansion and predictive performance and forecasting
• Partner with data and engineering teams to unlock first-party data and machine learning capabilities
• Partner with Marketing Automation Data and Product teams to activate CDP audiences across paid channels improving targeting suppression retargeting and lifecycle-based acquisition.
• Use data to make clear confident decisions on where to scale optimise or stop investment
• Challenge assumptions push for better and hold a high bar for performance
• Work cross-functionally with product marketing automation brand creative and data teams to unlock end-to-end growth
• Lead and develop a high-performing team setting clear direction and standards

Qualifications :

What were looking for

• Proven track record of scaling paid media investment while simultaneously improving efficiency demonstrating a strong understanding of how to balance growth cost and incremental impact across channels
• Deep platform expertise across SA360 DV360 Meta and other major paid channels with a clear view of how to optimise each platform and what high-performance execution looks like
• Strong analytical capability with the ability to cut through complex and often noisy data to identify the true drivers of growth and make confident high-quality decisions
• Experience leveraging experimentation frameworks and performance insights to continuously refine strategy optimise outcomes and unlock new growth opportunities
• Exposure to or strong interest in AI automation and modern growth tooling with an ability to translate emerging capabilities into practical improvements in performance efficiency and scale
• Demonstrated experience leading specialist teams and agency partners setting a high performance bar and driving accountability to deliver best-in-class outcomes
• Highly collaborative leadership style with the ability to work effectively across Marketing Product Data and Technology to deliver integrated end-to-end growth
• Strong commercial and growth mindset with a clear focus on impact trade-offs and ROI and the ability to connect media performance to broader business outcomes

Additional Information :

A few other things we want you to know...

• As an equal opportunity employer carsales welcomes applications from individuals of all backgrounds identities abilities and life experiences. We are committed to fostering a diverse and inclusive workplace where everyone feels valued and supported.
• If you have a disability or require adjustments to participate fully in the recruitment process please let us know - were here to support you.
• We understand the importance of work-life balance and offer flexible working arrangements including part-time options. If youd like to explore this just ask during the process.
• Were also a proud Circle Back Initiative employer which means we commit to responding to every applicant.
• Successful candidates joining the carsales team will need to complete a National Police Record check and must have full-time Australian working rights.

So come join us - because every role plays a vital part in our journey toward something big!

Remote Work :

No

Employment Type :

Full-time