Consumer Insights Manager (FM)

As Consumer Insights Manager (F/M) you will play a key role in supporting our business strategy through datadriven market and consumer analysis. Working as part of a multinational Central & Eastern European team you will be responsible for delivering insights and analyses that inform business decisions and support strategic marketing initiatives. This role offers strong opportunities for continuous learning and professional development within the field of consumer insights

Responsibilities:

• Analyze and synthesize insights from multiple data sources (panel data internal metrics consumer research macroeconomic data)
• Translate complex datasets into clear actionable business recommendations
• Contribute to strategic planning and market forecasting through consumer and market insights
• Coordinate and manage external research agencies ensuring cost efficiency high data quality and adherence to timelines
• Manage quantitative and qualitative research studies including brand health tracking and adhoc consumer insights projects
• Ensure timely highquality delivery of insights that address defined business needs
• Act as the daytoday insight partner for Marketing and crossfunctional teams providing consumerled input into decisionmaking processes
• Present insights and recommendations to stakeholders at various organizational levels

Qualifications :

Required Qualifications

• University degree in Market Research Economics Psychology Sociology Statistics or a related field
• Minimum of 3-4 years experience in Consumer Insights Market Research or a related analytical role within the FMCG sector (agency or in-house)
• Ability to synthesize data from multiple sources including consumer research panel data internal sales metrics and external data
• Familiarity with research agencies and panel providers with handson experience working with NielsenIQ data
• Proficiency in Microsoft Excel and PowerPoint
• Strong analytical skills with a high attention to accuracy and business impact
• Excellent communication skills with the ability to craft compelling stories from data
• Fluent English both written and spoken
• Proactive curious mindset with a strong passion for learning and consumer understanding

Considered a Plus

• Handson experience managing endtoend research projects (briefing agency management analysis recommendations)
• Solid knowledge of quantitative and qualitative research methodologies
• Familiarity with data visualization tools (e.g. Power BI)

Additional Information :

At JDE in addition to a competitive salary we offer a wide range of benefits tailored to your needs:

• Contract of employment
• Benefits such as private medical care (Medicover) multisport card language courses development workshops and much more
• Best Class Onboarding Program
• Hybrid work system & flexible working hours
• Working for a leader of coffee market
• Relationship-based and feedback culture
• Unlimited and the best coffee

#unleashyourpossibility #acupofamazing 

JDE Peets - now part of Keurig Dr Pepper is the worlds leading pure-play coffee company with a presence in more than 100 markets. Guided by our Reignite the Amazing strategy we are focused on brand-led growth across three big bets: Peets LOR and our 10 strategically selected local icons led by Jacobs.

Remote Work :

No

Employment Type :

Full-time