Go to Market (GTM) Sales Enablement – Channel Lead

dunnhumby is the global leader in Customer Data Science partnering with the worlds most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight advanced technology and close collaboration to help our clients grow innovate and deliver measurable value for their customers.

dunnhumby employs nearly 2500 experts in offices throughout Europe Asia Africa and the Americas working for transformative iconic brands such as Tesco Coca-Cola Nestlé Unileverand Metro.

Go to Market (GTM) Sales Enablement Channel Lead

dunnhumby is the global leader in Customer Data Science helping businesses everywhere put the Customer First. Working closely with Tesco and leading global brands we transform data into insight media and measurable growth.

Were now looking for a GTM Sales Enablement Channel Lead to play a key role in shaping how our media and content partnerships go to market.

Tesco Media is the ultimate media partner tobrands. Built on unrivalled customer insightitsamedia owner with soul scale and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers drive creative effectiveness and grow at the point of purchase.

Through Tesco the UKs largest grocery retailer with over 24 million Clubcard households -representingnearly everyhome in the UK - Tesco Media offers brands an unparalleled view into the motivations and behaviours of the nation. It is perfectly positioned to solve businesss greatest marketing challenges unlocking growth by enabling brands to connect with customers in meaningful ways online in-store and via its offsite partners all while enhancing the shopping experience for its customers.

The role

This role is ideal for someone with a genuine passion for media and a strong understanding of media channels and how they connect to the wider media ecosystem. The Channel Lead will sit at the heart of the GTM team acting as a conduit between Sales Propositions Product ADS Client Services agency partners and key stakeholders at Tesco.

With an ambitious product workplan and evolving media strategy this role requires a dynamic organised individual who thrives in crossfunctional environments and enjoys seeing ideas through from concept to launch.

The primary focus will be leading and coordinating key GTM workstreams including the channel training plan and ownership of the gotomarket product roadmap while partnering closely with Sales to ensure teams are equipped to sell compelling revenuedriving propositions.

What youll be doing

• Building and delivering the overarching GTM channel strategy across content partnerships including Tesco Real Food Tesco Magazine and social media opportunities
• Leading bespoke commercialisation opportunities with Tesco from opportunity shaping through to cost structures sellin materials and launch plans
• Creating compelling GTM narratives and materials that support Sales in driving revenue growth
• Launching new media propositions with clear plans assets and internal enablement
• Identifying proactive opportunities to grow channel performance and deliver annual targets
• Driving momentum across complex workstreams removing blockers and ensuring alignment to the wider GTM vision
• Leading strategic crossfunctional projects working closely with internal teams and external agency partners
• Partnering with Sales Strategy & Planning and Insight teams to build awareness and understanding of channel opportunities
• Improving internal governance processes and communication forums to enable efficient collaboration
• Owning the GTM content channel hub ensuring planning tools and materials are accessible uptodate and optimised for media planners

What youll bring

Essential

• Strong knowledge and passion for media and contentled channels
• The ability to build clear compelling and easytofollow narratives
• Proven collaboration skills balancing multiple stakeholder priorities
• A proactive solutionsfocused mindset
• Excellent verbal written and presentation skills
• Strong time management with the ability to remain calm under pressure
• A bigpicture mindset anticipating gaps and addressing them proactively
• Resultsdriven selfmotivated and highly goaloriented

Desirable

• Project management experience across complex multistakeholder initiatives
• A consultative approach tailoring solutions to client and commercial needs
• Experience working with insight analytics or performance data

What you can expect from us

We wont just meet your expectations. Well defy them. So youll enjoy the comprehensive rewards package youd expect from a leading technology company. But also a degree of personal flexibility you might not expect. Plus thoughtful perks like flexible working hours and your birthday off.

Youll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble small-business feel that gives you the freedom to play experiment and learn.

And we dont just talk about diversity and inclusion. We live it every day with thriving networks including dh Gender Equality Network dh Proud dh Family dh One dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others so if this is important to you please raise this with your recruiter as we are open to discussing agile working opportunities during the hiring process.

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