Donor Retention & Audience Exp

Hybrid position.

Organizational Unit

WUSFpublicmediaisaleadingsourceofnewsinformationandculturalenrichmentforWestCentralFlorida.We reach over one million people monthly through our NPR news station WUSF 89.7 Classical WSMR 89.1 & 103.9 and an extensive digital presence including live streaming podcasts newsletters and social media. As a department of the University of South Florida we have a dedicated team of 90 professionals and a budget of $11 million. We are deeply committed to our community providing valuable internships to students and delivering content that informs inspires and connects. Our main studios are on the USF Tampa campus with additional broadcast and production facilities on the USFSM and USFSP campuses.

Position Summary

TheDonorRetention&AudienceExperienceManagerwilldevelopandimplementstrategiesthatinspireengage and retain our annual and monthly donors. This position is an exciting opportunity for someone who is passionate aboutpublicmediatobeonthegroundfloorofdevelopingthefutureofdonorandlistenerfocusedinitiativesthat will be a critical component of WUSFs commitment to strengthening relationships with the greater Tampa Bay community.

The ideal candidate is someone that enjoys a fast-paced environment and is able to play a pivotal role in developingandfosteringlong-termdonorloyaltyaswellasensuringapositiveengagingaudienceexperiencefor all listeners.

• Delivering outstanding customer service to donors and listeners ensuring timely and effective communication to enhance satisfaction and loyalty.
• Collaborate with internal teams to create personalized donor stewardship plans including impact reporting appreciation initiatives and targeted messaging.
• Partner with marketing programming and development teams to implement audience engagement strategies through digital platforms events and other innovative opportunities.
• Leverage digital tools and Salesforce/Marketing Cloud system to manage donor interactions and streamline engagement efforts. Develop creative and compelling donor communications including emails newsletters and direct mail campaigns to enhance retention and audience experience.
• Develop and execute a comprehensive donor retention strategy to increase renewal rates among one-time donors new members and monthly donors. Collaborate effectively with cross-functional teams including Membership Digital Major Gifts to align donor retention efforts and maximize impact.
• Develop implement and optimize robust donor journeys that effectively increase retention rates--especially among first-time donors and increased/repeat giving. Develop an annual testing plan for donor communications with the aim of improving key campaign metrics and maximizing value.
• Assist Membership during on-air fund drives with script writing editing and scheduling meetings as needed.
• Analyze donor data and engagement metrics to identify trends and implement initiatives that maximize donor lifetime value. Monitor and report on key performance indicators (KPIs) related to donor retention audience engagement and overall satisfaction. Stay informed on best practices in customer relations/experience donor relations audience engagement and public media fundraising to continuously refine strategies.
• Performs other duties as assigned.

Minimum Qualifications: This position requires a bachelors degree plus two years experience or a masters degree. Appropriate graduate coursework may substitute at an equivalent rate for the required experience.

Degree Equivalency Clause: Four years of direct experience for a bachelors degree.

Senate Bill 1310- The Florida Senate ( is conditional upon meeting all employment eligibility requirements in the U.S.
SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required not to exceed:
(a) Two years of direct experience for an associate degree;
(b) Four years of direct experience for a bachelors degree;
(c) Six years of direct experience for a masters degree;
(d) Seven years of direct experience for a professional degree; or
(e) Nine years of direct experience for a doctoral degree
Related work experience may not substitute for any required licensure certification or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Preferred Qualifications:
Bachelors degree in marketing communications business or a related field (or equivalent experience).
Minimum of 5 experiences in customer service membership audience engagement fundraising or related field.
Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent communication and interpersonal skills with a passion for building meaningful relationships with donors and listeners.
Proficiency in Salesforce Marketing Cloud and/ or other donor databases and digital engagement tools.
Creative thinker with a results-driven approach to donor retention and audience experience.
A proactive curious and solutions-oriented mindset. Experience in digital engagement and AI is a plus.