Senior Director, Marketing & Brand – Air & Water

GE Appliances

Job Location:

Louisville, KY - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Were looking for a bold growth-oriented marketing leader to build and scale the GE Appliances Air & Water business across North America. This role is responsible for the full marketing ecosystemspanning brand product marketing and channel activationto drive awareness demand and dealer-led growth.

The Senior Director will define how we bring our products to market how we show up as a brand and how we enable our dealer network to win. This leader will sit at the intersection of Product Sales and Digitaltranslating innovation into compelling value propositions and scalable go-to-market strategies across all channels.

This is a unique opportunity to shape both the brand and the commercial engine in a fragmented high-growth category.

Position

Senior Director Marketing & Brand Air & Water

Location

USA Louisville KY

How Youll Create Possibilities

Brand Strategy & Market Positioning

Define and elevate theGE AppliancesAir & Water brand across HVAC plumbing and water treatment categories
Build clear differentiated positioning that resonates with contractors distributors and end consumers
Lead integrated campaigns that drive awareness consideration and preference

Multi-Channel Go-to-Market Strategy

Define and lead marketing strategies across all key routes to market including dealer/distributor builder retail direct-to-consumer and OEM channels
Develop tailored value propositions programs and activation strategies for each channel to maximize growth and market penetration
Partner with Sales andMicroenterpriseleaders to align marketing support with channel-specific growth priorities and customer needs
Ensure consistency of brand and product positioning while optimizing execution for the unique dynamics of each channel
Identify opportunities to expand presence and share across underpenetrated or emerging channels

Product Marketing & Go-to-Market Leadership

Own product marketing strategy across the portfolio including positioning messaging and value proposition development
Partner withthe MicroenterprisesandTechnologyto bring new products and innovations to market successfully
Lead go-to-market planning and executionacross multiple channels (dealer builder retail OEM and DTC) ensuring tailored strategies by route to market
Translate technical product features into compelling customer-relevant benefits for both dealers and homeowners

Dealer & Channel Marketing

Design and scale a best-in-class dealer marketing model that drives recruitment engagement and retention
Build programs that help contractors grow their businessestraining events co-marketing and demand generation
Expand and segment the dealer network including high-value and multi-category partners
Partner closely with Sales and distributors to align on growth priorities and execution

Demand Generation & Activation

Create programs that generate qualified demand through dealers and channel partners
Lead execution oftrade showsroadshows training events and local market activations
Ensure strong integration between national campaigns and field execution

Digital & Experience Transformation

Lead the evolution of dealer-facing digital platforms tools and portals
Drive adoption of data analytics and automation to improve marketing effectiveness and partner experience
Build visibility into performance through dashboards and actionable insights

Strategic Growth & Innovation

Identify new growth opportunities across geographies segments and partnerships
Shape annual and long-term marketing strategy including program innovation and capability building
Assess market dynamics competitive positioning and customer needs to inform direction

What Youll Bring to Our Team

BasicQualifications:

Bachelors degree inMarketingBusinessor a related field
12 years of progressivemarketingexperience with a significant portionin HVAC water heating orplumbing
Proven track record leadingproduct marketing and go-to-market strategyfor complex product portfolios
Experience developing and executing marketing strategies across multiple channels (e.g. dealer/distributor builder retail DTC OEM)
Demonstrated success building and scalingdealer distributor or partner marketing programsthat drive measurable growth
Experience owning or heavily influencingbrand strategy and market positioningin a competitive fragmented category
Strong experience launching new products and driving adoption through indirect channels
Track record of delivering results in across-functional matrixed environment(Sales Product Digital Operations)
Proven ability to lead and develop high-performing marketing teams
Strong commercial acumenable to connect marketing strategy to revenue margin and growth outcomes
Experience influencing senior stakeholders and aligning cross-functional teams around a shared strategy
Comfortable operating inboth build mode(creating new capabilities) andscale mode(optimizing performance)

Working Conditions:

Typical for an office environment
Up to25% travel is possible

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail

Required Experience:

Exec