Head of Consumer Insights
Job Summary
Want to join a fastmoving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry
We are looking for a Head of Consumer Insights!
The Head of Consumer Insights drives the CI function at Group level focusing on consumer understanding (vs. brands focused and portfolio strategy focused) operating as custodian of frameworks and methodologies for all consumer-related insights generation.
Ensure generation and delivery of actionable and purposeful insights relating to consumer understanding especially in the fields of Equity Measurement Trends Foresight Social Listening overall Conviviality evolution.
Location
Paris The Island site
Your key missions are:
Set and own stateoftheart insight frameworks protocols and methodologies that are datadriven costefficient and businessrelevant
Drive strong adoption of insight tools and platforms through training guidance and usage monitoring
Lead core consumer insight disciplines including Demand Understanding Foresight and Equity Monitoring
Shape and frame insights for global brands and local markets ensuring consistency reliability actionability and independence
Continuously streamline the function to deliver maximum business impact at optimal cost including harmonization of methodologies and global supplier optimization (MSAs)
Serve as the key reference for market insight reports consolidating best practices archiving outputs within The Insights Factory and sharing regular updates with MLT and Senior Management
Lead and federate the global insights community strengthening capabilities collaboration and alignment across markets
Deliver highimpact adhoc insights to strategic stakeholders (Investor Relations M&A Strategy & Transformation Public Affairs)
Oversee key consumer insight KPIs (Prime Share of Search etc.) through 360 dashboards in close partnership with Business Performance teams
Lead the global Nielsen (sellout) relationship ensuring business needs are fully integrated
If you recognize yourself in the description below dont wait to apply!
You have 10 years of experience in consumer insights or related strategic roles
You are a recognized expert in consumer understanding with a strong data and analytical culture
You combine strategic thinking with the ability to translate insights into clear business actions
You have proven leadership and team management experience and enjoy working in a projectdriven collaborative environment
You are an excellent communicator with strong synthesis and storytelling skills
You are fluent in English
Wait theres more
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture flexible remote working (up to 2 days per week) comprehensive health insurance attractive compensation including profitsharing continuous learning opportunities employee events and more.
Pernod Ricard is committed to offering equal opportunities to all talents.
Our recruitment methods focus on skills and competencies.
Job Posting End Date:
Target Hire Date:
Target End Date:
Required Experience:
Director
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.