CRM & Marketing Automation Manager

About us

INDIBA Group is a global medical device organization specialized in Radiofrequency and Laser solutions for the physiotherapy aesthetic and veterinary markets and is internationally recognized for its scientific research carried out over the last 40 years.

At INDIBA we believe we can contribute to the health and well-being of people and animals by addressing new and growing needs offering innovative treatments that allow individuals to maintain their lifestyle at an older age.

Revitalizing lives is what we do and what our teams work on every day.

What are we looking for

INDIBA is seeking a CRM & Marketing Automation Manager to own the CRM ecosystem end-to-end and establish it as the companys single source of truth for customer data segmentation automation and revenue insights.

This role will play a key part in driving B2B eCommerce growth using customer data segmentation and personalization to build targeted promotional strategies and automated journeys that increase engagement repeat purchases and lifetime value.

What youll do

1. Own and govern the global CRM including data structure lifecycle stages properties lists and workflows.

2. Build and maintain unified Customer 360 profiles across all customer touchpoints.

3. Manage CRM integrations with internal systems (ERP LMS mobile app website eCommerce service tools).

4. Design and maintain dynamic behaviour-driven customer segmentation (device owned purchase history frequency training status engagement).

5. Lead B2B eCommerce CRM initiatives including:

   • Segmented promotional campaigns
   • Personalized product recommendations
   • Replenishment and repeat-purchase workflows
   • Cart and browse abandonment programs

6. Create and optimize automated email workflows for lead nurturing onboarding eCommerce promotions cross-sell/upsell and re-engagement.

7. Ensure high data quality through audits deduplication rules and standardized processes.

8. Deliver CRM dashboards and reporting to support funnel visibility eCommerce performance and revenue attribution.

9. Act as the central CRM point of contact across Marketing Sales Training IT and Customer Service.

What youll bring

• 5 years experience managing a CRM platform in a B2B environment.
• Hands-on experience with HubSpot including workflows lists properties segmentation and email automation.
• Proven experience supporting B2B eCommerce growth through CRM personalization and lifecycle marketing.
• Strong understanding of customer segmentation personalization and promotional strategy.
• Experience building automated campaigns tied to purchase behavior and customer lifecycle.
• Data-driven mindset with strong attention to detail.
• Comfortable working cross-functionally in a global multi-region organization.

What we offer (besides having fun while working hard)

• Permanent full-time position.
• Competitive compensation package aligned with experience.
• Company car and tools required for the role.
• Ongoing product training and professional development.
• Opportunity to work in a growing innovative and international company.
• Collaborative and dynamic work environment with strong cross-functional interaction.
• The opportunity to be part of a brand committed to science innovation and improving quality of life.