CRM Coordinator

About the Role:

TALA known for activewear that keeps up with busy lifestyles has been on a rocket ship since its founding in 2019 by entrepreneur Grace Beverley. Powered by a highly engaged largely organic social community weve evolved into a digitalfirst multichannel womens athleisure brand with a sophisticated growth and retention 2025 we accelerated our physical retail expansion with the opening of two London stores Carnaby Street and Westfield White City marking a major step in our longterm brand and community strategy.

Were looking for a CRM Coordinator to join our growing retention team. This role reports into the Retention Manager and youll be helping drive the growth of our TALA community. Day-to-day you will own execution of email SMS and lifecycle campaigns across Klaviyo as well as working closely with our events and brand team to improve our broader community offering.

This is an exciting opportunity for someone who is looking for their next challenge in a fast paced and high growth start-up!

This is a full-time role based at our office in SW London (hybrid 3 days in office). Reports to: Retention Manager.

Tasks

What youll be doing:

• Operating cross-functionally to develop CRM campaigns that improve the TALA community experience.
• Building email and SMS campaign ensuring brand consistency and best practice
• Working closely with our events and brand team to help develop best-in-class events and track the success of them.
• Coordinate with the creative teams to source and prepare best-in-class on-brand campaign assets
• Build and maintain automated lifecycle flows from templates (e.g. welcome series abandoned basket back in stock browse abandonment)
• Testing analysing and optimising flow performance across key flows.
• Support with developing TALA Insiders our exclusive loyalty offering.
• Compile daily and weekly CRM performance reports tracking key metrics (open rate click rate conversion revenue) and flagging trends and opportunities
• Maintain the CRM campaign calendar and ensure all deadlines are met

Requirements

What were looking for

• A genuine interest in email marketing CRM and customer retention
• Meticulous attention to detail youll be responsible for QA before every send
• A strong communicator who thrives in a fast-paced collaborative team environment
• Data and reporting skills Excel skills and an analytical mindset are essential
• Experience with Klaviyo or a similar ESP (a bonus but not essential)
• An eagerness to learn and grow in CRM and retention marketing
• Somebody based in London and able to work from the office 3 days per week

Benefits

What we can offer:

• 25 days holiday a year plus bank holidays
• Very generous employee discount after probation period
• Nominated Friends & Family Discount
• Clothing allowance spending gift
• Class Pass or Gym Flex membership
• Health Shield
• Enhanced maternity/paternity pay
• Charity fundraising match of up to 1000

About us:

TALA is an activewear brand built to actively solve problems without creating new ones for people the planet or anyone else. Every collection prioritises functionality and thoughtful design combining premium fabrics with multi-way versatility and flattering fits that deliver maximum impact with minimal effort. Each piece is crafted with attention to detail ensuring women can look and feel their best with ease.

When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing she found a host of responsibly made options in every category other than activewear. Founding TALA in 2019 the proud female-led brand is on a mission to make consciously made active and off-duty styles accessible and inclusive without sacrificing performance or fit.

Read about TALAs people purpose and product work here.
TikTok: @wearetala Instagram: @wearetala