Director, Consumer Insights

Position:Director Consumer Insights

Location:Toronto ON (Hybrid - 3 days/week)

Director Consumer Insights at a glance...

The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team.

The Director of Consumer Insights will set the Consumer Insights agenda andidentifyfuture growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platformscategoriesand brands. This influential roleis responsible foridentifyingdevelopingand integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. The Director of Consumer Insights will have leadership responsibilities and will need to adapt and flex to needs on both leadership management and day-to-day coaching infusing the rightbehavioursthroughout their insights team (e.g. prioritize drive future mentality and synthesize / distill information into actionable insightsetc) crafting a culture and focus of organic brand growth & innovation. This position will have input into the transformation agenda roadmap to include areas in foresight prediction agility capabilities agenda digital revolution social listening partner consortium and more.

Whats on the menu

• Own the Consumer Insights agenda as a strategic growth function setting direction on where to play and how to winusing consumer understanding to unlock profitable sustainable growth.

• Serve as a senior strategic leader and thought partnerto BU Marketing and cross-functional leaders shaping business and brand strategy through rigorous insights and clear point of view.

• Drive end-to-end insight-to-action leadership translating complex learning into decisive so-what implications recommendations and prioritized actions that accelerate growth.

• Define and lead the integrated learning strategyacross key marketing levers (e.g. communication testing product/claim testing packaging testing) for both existing and new products.

• Identifygrowth opportunities and consumer tensionsacross the platformpinpointing where to improve long-term brand equity relevance and conversion.

• Lead innovation dig sites and pipeline development partnering with Marketing and R&D toidentify develop and size a multi-year pipeline of new products and concepts.

• Shape the 3-year Growth Strategyand ensure pull-through into annual brand plans including strategy creative development optimization and go-to-market decision-making.

• Influence at all levels of the organization(up across and down) aligning stakeholders around a common growth narrative and enabling faster better decisions.

• Create clarity in ambiguityby prioritizing multiple workstreamssettinga plan of action for the team and driving strong project leadership and results.

• Elevate enterprise capabilitiesby developing standard methodologies tools and ways of working as part of a Consumer Insights Centre of Excellence /transformationagenda.

• Communicate with impact through storytelling delivering distilled empathetic insights that build understanding and catalyze action across the organization.

• Lead and develop a high-performing team (3 direct reports)through coaching mentorship and talent developmentbuilding a strong bench of strategic insight leaders.

Recipe for Success - apply now if this sounds like you!

• Proventrack recordinleadingstrategic consumer insights / consumer researchto drive business and brand growth

• Strongpeople leader with experience coaching developing and inspiring high-performing teams;demonstratedleadership credibility in setting vision and driving direction

• Manufacturer/client-side experiencesupportinga portfolio of products/brands(highly preferred)

• Deepexpertiseacrossqualitative and quantitative researchmethods and tools spanningadvertising/communication testing innovation brand building andsyndicated services

• Demonstrated ability todistill insights into clear so-what implicationsand mobilize stakeholdersbringing theconsumer to the forefrontto drive measurable business impact

• Strongtrack recordoperating effectively inambiguityand leading throughchange management / transformationefforts

• Hands-on experience withPOS data (Nielsen/IRI)panel data andsocial listening(required)

• Advanced capability withanalytical toolsand translating data into actionable growth recommendations (required)

• Highemotional intelligence (EQ)with the ability to build trusted effective cross-functional relationships and influence at multiple levels

• Exceptionalstorytelling and communicationskillscreative influential and executive-readywith excellentorganization and presentationabilities (written and verbal) andproficiencyacross theMicrosoft Office Suite