Director, Performance Marketing (Paid Social)

Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance we deliver remarkable end-to-end experiences. And get the job done right at every step. Bringing innovative products the best people and the highest standards to every project.

Trusted by more than 1 million homeowners across the US and Canada we are Americas largest direct-to-consumer full-service provider of branded home services and products. Our products including the patented LeafFilter gutter protection system have earned numerous awards and recognition from Good Housekeeping Qualified Remodeler Angi Consumer Reports This Old House and other consumer review platforms.

We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience excellence and quality through 250 regional sales and installation offices and comprehensive field support offices in New York and Hudson Ohio. Were proud to say weve been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:

Industry-best compensation packages Competitive health dental andvision insurance 401k with company match Paid time off including paid parental leave Individualized career development programs On-demand lunch program Childcare assistance Employee assistance programs including legal financial planning and counseling Employee discount marketplace Employee Resource Groups such as VetConnect DEI Committee Womens Committee.

Position Summary: Leaf Home is seeking a highly motivated goal-oriented and dedicated Director Paid Social & Programmatic to join our exciting and fast-paced team in New York City NY. Our team is growing and if you are equally passionate about direct marketing lead gen career growth and the home improvement industry an opportunity at LeafHome may be a great match!

In this role youll be working on creating implementing and running best-in-class paid acquisition campaigns as well as working collaboratively with various stakeholders (including but not limited to product engineering data sciences brand marketing and finance) on a variety of strategic initiatives focused on improving our digital performance and advancing our growth capabilities. You will get a chance to define and lead the execution of those projects while also managing relationships with our external vendors. Here at LeafHome we believe innovation is rewarded and execution is worshiped.

As a member of the Growth team youll work collaboratively to advance our growing marketing capabilities with an emphasis on direct response strategies. Youll partner with amazing gurus across the company while building and managing relationships with our partners.

Essential Duties and Responsibilities:

• LeadPaid Social & Programmatic Strategy for Lead Generation & Brand Growth Develop and execute a comprehensive strategy across Meta TikTok YouTube Display CTV and other emerging platforms to drive high-quality leads engagement and revenue.
• Own &Optimize Multi-Million Dollar Media Budgets-Manage large-scale investments across paid social and programmatic channels ensuring cost-efficient customer acquisition while maximizing ROAS and lead volume.
• OverseeTeam Development & Performance Build mentor and lead a high-performing team of paid social and programmatic specialists fostering a culture of innovation data-driven decision-making and continuous improvement.
• DriveAudience Targeting & Segmentation Leverage first-party data lookalike audiences interest-based targeting and AI-driven optimization to reach and convert high-intent customers.
• EnhanceLocal & National Campaign Performance Optimize campaigns across Leaf Homes complex geographic footprint ensuring locally targeted marketing aligns with broader brand objectives and lead generation goals.
• LeverageAutomation & AI for Efficiency Utilize advanced bidding strategies machine learning and dynamic creative optimization to scale performance and improve efficiency across platforms.
• Cross-functionalCollaboration Work closely with digital marketing analytics creative call center and sales teams to ensure campaign alignment with broader marketing objectives and sales targets.
• Market& Competitive Intelligence Stay ahead of paid social and programmatic trends platform innovations and competitor strategies to refine campaign approaches and maximize performance.
• ExecutiveReporting & Insights Provide strategic reporting and actionable insights to senior leadership influencing budget allocation and long-term digital media strategy.
• Performs other duties as assigned.

Experience and Minimum Qualifications:

• Bachelors degree is preferred or an equivalent combination of education training and experience.
• 8 years of experience in Paid Social and/or Programmatic Advertising with a strong track record of managing high-budget performance-driven campaigns preferably in lead generation or home services industries.
• 3 years of leadership/management experience including hiring mentoring and scaling teams in a fast-paced results-driven environment.
• Expertise in Meta Ads TikTok YouTube DV360 The Trade Desk and other programmatic platforms with deep knowledge of audience targeting bidding strategies and conversion tracking.
• Strong analytical and data-driven mindset with proficiency in Google Analytics Tableau or similar analytics tools to drive insights and campaign optimizations.
• Hands-on experience with AI-driven bidding and automation tools such as Meta Advantage CAPI DV360 bid strategies or third-party media management platforms.
• Deep understanding of local and national advertising strategies including geo-targeting lead attribution and multi-touch conversion optimization.
• Cross-functional collaboration skills with experience partnering with creative analytics CRM and sales teams to align paid media efforts with broader marketing and business objectives.
• Knowledge of call tracking CRM and lead attribution models with experience optimizing campaigns for downstream conversion performance.
• Strong financial acumen including forecasting CPL/CPA management and ROAS-driven budget optimization.
• Excellent communication and presentation skills with the ability to distill complex data into clear insights and strategic recommendations for executive stakeholders.
• Excellent verbal and written communication skills.
• Proficiency using Microsoft Office Suite (Outlook Word Excel PowerPoint Project and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g. H1B status).

Preferred Knowledge Skills Abilities or Certifications:

• Experience working in a large direct-to-consumer organization.

Key Competencies:

• Managing talent.
• Adapting to and managing change.
• Strategic alignment and inspiring others.
• Communicating and building relationships.
• Business acumen and cross-functional knowledge.
• Achieving results.

Travel Requirements:

• Less than 10% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal office environment.
• Performs indoor work in a climate-controlled environment.
• Sedentary work. Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects including the human body. Sedentary work involves sitting most of the time.

Diversity and Inclusion Statement

Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.

Equal Opportunity Statement

Leaf Home will recruit hire train and promote persons in all job titles without regard to race color ancestry national origin gender identity or expression sexual orientation marital status religion age results of genetic testing veteran status or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).

Americans with Disabilities Act Statement and Contact

Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to .

Required Experience:

Director