Brand Media Senior Associate
Dallas, IA - USA
Job Summary
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
Who You Will Be Working With
As our Brand Media Senior Associate youll join a talented and collaborative team dedicated to crafting innovative and impactful media strategies for our clients. Our department thrives on creativity data-driven decision-making and a passion for delivering meaningful results. Youll work alongside cross-functional teams media professionals and third-party publishers building relationships and driving campaigns that make a difference.
This is a team that values fresh perspectives celebrates diverse skill sets and supports each others growth. Together we explore new approaches to solving challenges push the boundaries of whats possible and create campaigns that your role youll guide and mentor team members fostering a culture of collaboration and development while ensuring we continue to exceed client expectations. Your leadership and strategic vision will play a key role in helping brands connect with their audiences and drive lasting results.
What Youll Be Doing
- Take the lead on day-to-day execution of cross-channel media campaigns ensuring everything aligns with client goals and strategies.
- Manage core media operations including partner coordination campaign optimization and performance analysis across various channels.
- Build and nurture strong relationships with media partners working collaboratively to develop creative and effective campaigns.
- Analyze data and research to identify the best partners for reaching target audiences leveraging performance history and audience insights to guide decisions.
- Contribute to the RFP process evaluate proposals negotiate rates and help design bespoke campaigns tailored to client needs.
- Share campaign performance updates and actionable insights with both clients and internal teams.
- Get hands-on with high-impact projects helping to drive innovation and success for client campaigns.
- Share your knowledge by mentoring junior team members equipping them with best practices in Brand Media.
- The primary focus of this role is the Brand Media channel. However responsibilities may extend across other media channels as needed to support broader business priorities.
- Use AI automation and technology to elevate the quality and efficiency of work streamline processes and enable faster more informed decision-making in their role.
What Youll Bring
- 3 years in digital media strategy campaign management media partnerships or a related field with a bachelors degree or equivalent experience.
- Expertise in Account Planning and Brand Media empowering you to lead strategic and impactful campaigns.
- Hands-on experience with Content Creation supporting effective media operations and delivering compelling storytelling in partnership with media publishers.
- Ability to work on a cross-functional team to ensure cohesive 360-degree media strategies.
- A strong command of Marketing Metrics Planning & Analysis and Market Research & Consumer Behavior to drive data-informed strategies.
- Proficiency in tools like Adobe Analytics Google Analytics and Microsoft Excel to analyze data provide actionable insights and improve performance.
- Advanced skills in relationship building and fostering trusted partnerships with media platforms and internal stakeholders to drive innovation and success.
- A commitment to curiosity and adaptability as a continual learner staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
- A dedication to people-focused leadership fostering collaboration innovation and professional growth by leading by example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Senior IC
About Company
PMG is a leading independent digital advertising agency that uses strategy, media, data, creative, and insights to power digital marketing and advertising experiences for some of the world's most iconic brands. We connect brands with humans through customizable services, all by using ... View more