Director, Client Strategy (Media Director App Focus)
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 120000 - 140000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Role
As a Director of Client Strategy (Media) you are the primary strategic architect and business lead within the agency partnering with some of Wpromotes most significant and complex clients. You serve as a primary lead for the client bridging the gap between their bottom-line business objectives and our integrated marketing execution.
You will lead a cross-functional team to develop and implement holistic strategies across the full media ecosystem (Paid Search Social Programmatic CTV YouTube and in some cases Creative). This role requires a hybrid of account ownershipmanaging total account health profitability and retentionand visionary strategic planningdesigning the media mix partnering with a comms team around audience architecture and a clear understanding of measurement frameworks that drive enterprise growth.
At Wpromote we believe that great work is only possible with great people. Our goal is to build a better more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whats possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical Dental Vision Life Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $120000 - $140000 based on consideration of a wide array of factors unique to each candidate including but not limited to skill set years and depth of experience education and certifications competitive benchmarks scope of responsibility market dynamics geographic location and respective states salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance department performance and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*Preference will be given to candidates currently residing in the NYC area.
**While this role offers the flexibility to work remotely we have office hubs in Los Angeles Chicago and New York where you can join in on learning and development opportunities fun events take advantage of a space to work and collaborate in person!
***This position is not eligible for immigration sponsorship
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You Will Be
- Developing cohesive multi-channel media plans and go-to-market strategies. Translating client KPIs into budget allocations across Social YouTube and Programmatic (Display Video CTV DOOH).
- Serving as the lead point of contact for client leadership.
- Commanding the boardroom during weekly status calls QBRs and high-stakes strategy sessions.
- Deeply understanding client unit economics and industry competition to identify same-store growth opportunities and assist the sales team in pitching new business.
- Understanding client SOWs and be able to make internal recommendations for how to best service the account
- Responsible for quality control of all deliverables providing structured mentorship and managing the teams career progression.
- Partnering with Analytics and Creative teams to interpret results through the lens of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) ensuring insights are distilled into actionable business narratives.
- Driving campaign progression through rigorous testing frameworks and proactive exploration of new partners emerging channels and creative technology.
You Must Have
- 8 years of experience in media across search (paid and organic) social programmatic and video.
- Proven success managing multiple client simultaneously
- Ability to produce complex go-to-market strategies and media plans ranging from full funnel to performance based brands.
- Experience working directly with creative and development teams to produce iterate and optimize digital assets for media performance.
- Deep familiarity with standard strategic marketing skills (competitive assessment SWOT industry analysis) and the ability to work with analytics teams on granular program tracking.
- Excellent oral and written communication skills with a proven ability to lead a team structure prioritize high-pressure tasks and navigate sensitive client dynamics autonomously.
- Bachelors degree in Marketing Communications or a related field (or equivalent work experience).
Nice to Have
- In-platform experience
Wpromote is committed to bringing together individuals from different backgrounds and perspectives providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive feel a sense of belonging and do impactful work together. As an equal opportunity employer we prohibit any unlawful discrimination against a job applicant on the basis of their race color religion gender gender identity gender expression sexual orientation national origin family or parental status disability* age veteran status or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify or if you believe that your employer has violated its E-Verify responsibilities please contact DHS.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
About Company
Wpromote is a leading full-service digital marketing agency delivering results for clients with an agile, outcome-first approach and deep business intelligence.
