Product Lead Growth

We believe that the way people interact with their finances will drastically improve in the next few years. Were dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo SoFi several of the Fortune 500 and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaids network covers 12000 financial institutions across the US Canada UK and Europe. Founded in 2013 the company is headquartered in San Francisco with offices in New York Washington D.C. London and Amsterdam.

The Customer Growth & Experience (CGX) team owns the full customer lifecycle - from the moment a customer lands on to their journey across onboarding activation adoption and long-term success. Within CGX the Growth team drives Plaids multi-channel growth strategy across self-serve SMB enterprise and partnership motions. We focus on optimizing every step of the funnel building scalable growth systems and ensuring Plaid is enterprise-ready from day one. We also own the foundational systems that power customer onboarding compliance risk evaluation and lifecycle state managementcritical infrastructure that ensures Plaid can scale reliably and safely.

As Product Lead - Growth you will oversee one of Plaids highest-breadth portfolios. Youll lead PMs across Growth Web and Customer Foundations setting strategy for funnel optimization down-market acquisition enterprise enablement and the customer lifecycle model. You will partner deeply with Engineering Design BI/DS Marketing Sales and Partnerships to shape growth motions across all GTM channels. You will also support key enterprise and partnership deals identifying product opportunities and clarifying deal mechanics. This role is ideal for a seasoned B2B growth leader who is highly data-oriented and energized by solving complex problems across multiple surfaces with the mission of driving efficient growth.

Responsibilities

• Lead PMs across Growth Web and Customer Foundations.

• Define the end-to-end growth strategy across website PLG SMB enterprise and partnerships.

• Own core funnel performance: traffic MQL onboarding activation.

• Drive scalable SMB and long-tail customer acquisition motions.

• Partner with Sales and Partnerships to support large enterprise deals identify product gaps and shape deal mechanics.

• Oversee onboarding risk engine and customer compliance workflows.

• Build and operationalize Plaids Customer Lifecycle Model (CLM) to ensure clean customer state and entitlement logic.

• Use data to identify funnel opportunities segment users validate hypotheses and drive experimentation.

• Make resource allocation and prioritization decisions across a high-breadth portfolio.

• Communicate strategy tradeoffs and insights to Executive GTM and Engineering leadership

Qualifications

• 8-10 years of product management experience including 2 years managing PMs.

• Demonstrated success leading PLG or B2B growth at scale.

• Strong analytical and funnel optimization skills; comfort with data modeling and experimentation.

• Deep experience partnering with GTM teams (Sales Partnerships Marketing).

• Experience supporting enterprise deals or partnership motions.

• Demonstrated ability to operate across multiple domains: growth risk compliance onboarding internal systems.

• Excellent communication and cross-functional leadership skills

• Nice-to-have: Experience in fintech onboarding risk or compliance workflows

• Nice-to-have: Background in API-first or platform businesses

Our mission at Plaid is to unlock financial freedom for everyone. To support that mission we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesnt fully match the job description. We are always looking for team members that will bring something unique to Plaid!

Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race color national origin ethnicity religion or religious belief sex (including pregnancy childbirth or related medical conditions) sexual orientation gender gender identity gender expression transgender status sexual stereotypes age military or veteran status disability or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal state and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability please let us know at

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