Marketing Manager
Mexico City - Mexico
Job Summary
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life we provide access at scale currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of lifes moments from birth to the end of life acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
Every day we rise to the challenge to make a difference and heres how the Marketing Manager role will make an impact:
Design and lead the end-to-end marketing strategy for the CNS (Central Nervous System) portfolio to accelerate business growth and achieve sales and revenue targets. This role is responsible for developing and executing data-driven marketing campaigns optimizing investment allocation and driving measurable impact across the product lifecycle.
Inspire and engage the CNS Sales team to ensure strong alignment and flawless execution of marketing strategies.
Key responsibilities for this role include:
Define/Develop portfolio strategy planning & execution follow up.
Provide insights to drive strategic decisions through a deep market analysis and research (FC Accuracy).
Provide the right tools to SF to ensure a proper execution of the strategy aligned with SF insights & unmet needs (Training promo mats CME Program digital assets etc.).
Strategic DME allocation to ensure ROI maximization on every investment.
Performance Monitoring: Assess revenue potential for product franchise & influence the development of country sales targets.
Coordinate Cross-Functional teams (Internal / External) to ensure proper execution at all levels.
Regulatory and Compliance Responsibility: Guarantee high Compliance standards in all interactions.
Design an innovative Omnichannel Strategy and tactics that optimize relationship with key stakeholders.
Map relationships with stakeholders customer journeys and market dynamics to define transformation priorities (Interactions with Doctors Patients e-commerce B2B/B2C among others).
Lead the development and upskill of the marketing team to enhance performance and capabilities.
The basic qualifications for this role are:
Over 8 years of experience in marketing or related areas (Experience in CNS is preferred).
Experience leading innovative projects inside or outside Pharma Industry.
University degree in role related careers.
Masters degree (Preferred not mandatory).
Fluent in Spanish and English.
Strong Strategic thinking.
Data-driven decision making.
Strong people and business leadership skills.
Leadership and team collaboration with the ability to collaborate effectively in diverse environments.
Creativity and strategic thinking to develop innovative solutions and overcome complex challenges.
Negotiation skills.
Communication Skills with the ability to clearly convey strategic priorities and influence stakeholders at all levels.
Cross-functional work capacity.
Strong strategic understanding of Finance including P&L management and GTN (Gross-to-Net) processes.
Strong ability to build and maintain strong relationships across cross-functional teams and stakeholders.
At Viatris we offercompetitivesalaries benefitsandan inclusive environment where you can use your experiences perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
Required Experience:
Manager
About Company
Viatris is a global pharmaceutical company that believes in healthcare not as it is, but as it should be. Learn about our story, explore our products and browse career opportunities.