Sales Enablement Lead (Remote)
Job Summary
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking an Enablement Lead who will be responsible for defining and driving sales and partner readiness strategy across a specific product platform or segment domain equipping the field with the positioning sales plays and execution frameworks needed to sell and scale solutions globally. If you love translating complex capabilities into compelling field strategies and thrive at the intersection of product go-to-market and revenue execution and are keen to join an industry leader we would love to hear from you!
What youll do:
As an Enablement Lead your key area of responsibility will be owning and defining the end-to-end enablement strategy for a specific product platform or segment domain ensuring all solutions are grounded in deep domain expertise and directly tied to field execution. You will be responsible for translating product and solution capabilities into domain-specific value propositions sales plays deal strategies and scalable execution frameworks that span the full revenue lifecycle from prospecting and discovery through proposal and expansion. You will also need to define and own a suite of enablement assets including sales playbooks messaging frameworks competitive positioning guides objection handling frameworks demo strategies and discovery guides all built to reflect real-world customer scenarios and sales motions within your domain.
You will need to work closely with Product Management Product Marketing Sales Leadership Revenue Delivery and Revenue Operations to ensure enablement is tightly aligned to roadmap GTM priorities and field performance outcomes while also collaborating with central teams including Learning Design Content and Demo Excellence to operationalize and deliver programs at scale. To be successful in this role you will be a strategic thinker who balances big-picture vision with execution-focused outcomes and thrives in cross-functional addition the successful candidate will have deep understanding of solution selling strong stakeholder management skills and the ability to communicate complex domain concepts clearly to both technical and non-technical audiences.
How youll make an impact:
Own and define the enablement strategy for a specific product platform or segment domain ensuring all enablement solutions are grounded in deep expertise within that specific area
Act as the primary enablement partner to Sales leadership aligning on priorities pipeline needs and performance outcomes
Ensure readiness across the full revenue lifecycle including prospecting qualification discovery demo proposal and expansion
Identify domain-specific readiness gaps and define targeted enablement strategies to improve execution and results
Translate capabilities within their specific product platform or segment domain into clear domain-specific value propositions use cases and customer outcomes
Define how solutions should be positioned across segments personas and sales motions
Ensure messaging reflects the unique needs challenges and buying behaviors associated with their specific product platform or segment domain
Establish competitive positioning and differentiation specific to the domain
Develop domain-specific sales plays discovery approaches and deal strategies aligned to their specific product platform or segment domain
Translate product or segment solutions into role-specific execution across SDR BDR Account Executives Partners and Solution Engineering
Ensure all sales motions and execution frameworks are tailored to the realities of their specific product platform or segment domain including customer use cases and deal dynamics
Enable repeatable scalable execution models that support pipeline generation deal progression and expansion within the domain
Define and own all enablement solutions for their specific product platform or segment domain ensuring they are directly aligned to domain expertise and field execution needs
Establish requirements and direction for enablement assets specific to their product platform or segment domain including: Sales playbooks Messaging frameworks Demo strategies and flows Competitive positioning guides Objection handling frameworks Discovery guides Deal support materials
Ensure all assets are built to reflect real-world execution within their specific product platform or segment domain including customer scenarios industry nuances and sales motions
Partner with Content Learning Design and Demo Excellence teams to operationalize and deliver these solutions
Partner with Product Management Product Marketing Sales Revenue Delivery and Revenue Operations to ensure enablement is aligned to roadmap messaging and GTM priorities
Collaborate with other Enablement Leads to ensure consistency and alignment across product and segment domains
Ensure horizontal and vertical alignment so that solutions are both globally consistent and locally relevant
Gather domain-specific field insights feedback and performance data related to their specific product platform or segment domain
Identify gaps in positioning messaging and execution specific to the domain and drive improvements
Continuously refine enablement solutions to reflect evolving customer needs market dynamics and sales performance
Ensure enablement remains practical relevant and directly tied to field success
What youll bring to this role:
Bachelors degree in a related field or equivalent combination of education and work experience
5-8 years of experience in sales enablement product enablement sales strategy or a related field
Experience in B2B technology SaaS IoT or similar industries strongly preferred
Experience working in cross-functional go-to-market environments required
Deep expertise in a specific product platform solution area or customer segment with the ability to translate that knowledge into actionable sales enablement strategies
Strong understanding of sales enablement principles value-based and solution selling and the full revenue lifecycle from prospecting through expansion
Proven ability to develop domain-specific enablement solutions including sales plays messaging frameworks competitive positioning and execution tools
Sales methodology certifications (e.g. MEDDIC Challenger CHAMP) considered an asset
Enablement or product-related certifications considered an asset
If you got this far we hope youre feeling excited about this role! Even if you dont feel you meet every single requirement we still encourage you to apply.Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
The annual base salary for this position is the expected annual salary for this role and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills qualifications education and overall experience including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individuals ability to pass a background check.
Hiring Range
$115000 - $140000 CAD
About Company
Our GPS fleet tracking & management system equips thousands of fleets worldwide with technology to automate, track and manage a truly optimized operation.