Director of E-Commerce

The Director of E-Commerce owns Sea to Summits direct revenue channels DTC () and Amazon North America and is accountable for how the STS brand comes to life online. This role combines P&L ownership site product management digital merchandising and customer experience into one focused mandate.
is Sea to Summits primary global digital home. The North America site sets the template and direction that AU and EMEA regions follow making this roles influence global in scope. The Director treats the website as a living product owning the roadmap commercial architecture and digital shelf ensuring outdoor enthusiasts can easily find understand and choose the right STS gear. Critically the site is not simply a shopping destination: it is the brands most powerful expression responsible for inspiring confidence communicating expertise and guiding consumers to the right product for their adventure.
This role partners closely with the Global Digital Marketing Sr. Manager who owns traffic and acquisition. The Director of E-Commerce owns what happens after the click. They are supported by the E-Commerce Coordinator who handles day-to-day site execution and Amazon product setup.
This role reports to the GM Global E-Commerce & NA Marketing Director.

Key Responsibilities

E-Commerce Revenue & P&L Ownership

• Own DTC and Amazon NA P&L with full accountability for revenue margin and profitability reporting performance to the GM.
• Build and manage the trading calendar: product launches brand campaigns promotions and seasonal onsite moments.
• Own DTC inventory forecasting build and maintain demand forecasts partner with supply planning to ensure product availability supports commercial goals.
• Own e-commerce KPIs including CVR AOV RPV and funnel performance; establish a CRO capability from the ground up with a structured test-and-learn roadmap.
• Translate data into action: category trends inventory constraints cohort performance and product-level insights.

Amazon Channel Management

• Own Amazon NA channel strategy and P&L with agency support for day-to-day execution.
• Manage the Amazon agency relationship ensuring they are equipped with product content creative assets and commercial direction to deliver against targets.
• Ensure the STS brand is represented consistently on Amazon: PDPs A content storefront and advertising strategy.
• Identify and pursue growth opportunities: new categories promotional strategies and advertising efficiency improvements.

Website as a Product

• Own the website product roadmap prioritizing initiatives that improve how consumers find understand and select gear. Projects range from systems and platform work to brand storytelling and UX enhancements informed by data customer insights and cross-functional input.
• Define what gets built why and when in partnership with Global IT (Perth-based) who own backend development and execution.
• Own the onsite merchandising strategy: taxonomy navigation collection structure product ranking and cross-sells.
• Set standards for PDPs and PLPs copy hierarchy imagery technical content and fit guidance ensuring STS expertise and category leadership show through at every touchpoint.
• Partner with Global Marketing and Creative on campaign landing pages homepage updates and brand storytelling initiatives.
• Provide strategic direction for the AI-powered ChatBot and onsite search experience; day-to-day management sits with the E-Commerce Coordinator.
• Note: is Sea to Summits primary global site. The North America site sets the template AU and EMEA regions follow.

SEO & Organic Visibility

• Own the SEO strategy for setting direction for technical SEO on-page optimization and content architecture to improve organic search visibility and drive qualified traffic.
• Partner with Global IT to ensure the site is technically sound for search: site speed crawlability structured data and indexation health.
• Lead keyword strategy and content optimization across PDPs PLPs and category pages ensuring STS ranks for the terms outdoor consumers use to discover gear.
• Monitor organic performance using tools such as Google Search Console and SEMrush; set targets track progress and report on SEO contribution to revenue.
• Collaborate with Global Digital Marketing on a link-building and content strategy that strengthens domain authority and supports long-term organic growth.

Brand Storytelling & Digital Merchandising

• Ensure STSs category leadership and expertise are communicated clearly at every stage of the onsite customer journey.
• Own the product storytelling layer how product is presented sequenced and explained so consumers can confidently choose the right gear for their adventure.
• Lead seasonal transitions and campaign execution to keep the site commercially current and on-brand.
• Continuously audit and improve PDP content quality in partnership with the E-Commerce Coordinator and Global Marketing.

Analytics & Reporting

• Own e-commerce performance dashboards and establish a clear reporting cadence for the GM and leadership: what moved why and whats next.
• Monitor funnel performance identify drop-off and drive targeted improvements.
• Share insights cross-functionally with Sales Marketing and Product to inform broader commercial planning.

Cross-Functional Collaboration

• Partner with the Global Digital Marketing Sr. Manager to keep traffic and conversion tightly aligned sharing whats converting and where leakage exists.
• Collaborate with Sales and Retail Marketing to ensure DTC and retail are commercially aligned.
• Work with Global IT on development priorities release planning and technical execution.
• Support AU and EMEA alignment providing direction and standards where leads the way.

Qualifications :

• Bachelors degree in Business Marketing E-Commerce or equivalent work experience.
• 58 years in e-commerce DTC leadership or digital merchandising roles.
• Proven P&L ownership with direct accountability for revenue margin and channel performance.
• Hands-on Shopify experience at a product-owner level (required); Amazon channel management experience (preferred).
• Experience building a CRO capability or structured test-and-learn program.
• Background in inventory forecasting and demand planning for DTC.
• Comfortable working cross-functionally with marketing creative supply chain and global teams in a lean environment.

Additional Information :

This is a full-time in-person position; located in Broomfield Colorado. This position comes with a comprehensive benefits package which includes health insurance (medical dental vision) retirement match EAPs paid time off community service leave paid holidays wellness stipend gear allowance and some other great perks. The salary range for this role is $130000 - $150000. 

Sea to Summit is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of race color gender sexual orientation gender identity or expression religion disability national origin protected veteran status age or any other status protected by applicable national federal state or local law.

NOTE: This job posting is not intended to be an exhaustive list of all duties responsibilities or qualification associated with the job.

Remote Work :

No

Employment Type :

Full-time