GTM Engineer

About CertifyOS

CertifyOS is building the data infrastructure that powers modern healthcare.

Today healthcare organizations rely on fragmented and outdated provider data. This creates unnecessary administrative work regulatory risk and higher costs across the system. Were solving that problem.

Our API-first platform automates provider licensing enrollment credentialing and network monitoring by connecting directly to hundreds of primary data sources. We help healthcare organizations maintain accurate compliant and reliable provider networks at scale.

Our vision is simple: One API. One provider ID. Frictionless provider data.

Were backed by leading investors and built by a team with deep experience in provider data systems. At CertifyOS we value authenticity accountability collaboration results and openness to feedback. Were building a high-ownership team focused on solving real infrastructure problems that impact millions of patients.

About the role:

• We are seeking an AI-native GTM Engineer to build and maintain the technical infrastructure that powers Certifys go-to-market motion. This is a hands-on high-leverage role at the intersection of engineering marketing operations and revenue strategy built for someone who thinks in systems automates relentlessly and measures everything.

• You will be the technical backbone of Certifys demand generation and revenue operations functions owning the integrations automations and data pipelines that connect our marketing and sales stack. Working closely with Demand Generation Revenue Operations and

• Marketing leadership you will ensure that every channel workflow and campaign operates flawlessly and is instrumented to generate actionable signal.

• This is not a traditional marketing ops role. We are looking for an engineer who is deeply excited about AI-driven GTM workflows and can build novel automations and tools that give Certify a scalable compounding advantage in how we acquire and retain customers.

What youll do:

1. Marketing & GTM Automation

• Design build and maintain automated workflows across Certifys entire GTM stack HubSpot landing pages email social media ad platforms and data enrichment tools.

• Build AI-powered automation pipelines that reduce manual GTM work including LLM-assisted personalization automated nurture sequences dynamic content triggers and intent-based routing.

• Own the technical architecture of Certifys marketing automation infrastructure ensuring workflows are reliable scalable and fully instrumented for measurement.

• Develop and maintain integration layers between all GTM tools (HubSpot Salesforce data enrichment providers analytics platforms) ensuring clean data flow and no broken handoffs.

2. Landing Pages & Conversion Infrastructure

• Build and maintain Certifys landing page infrastructure designing deploying and A/B testing pages that are optimized for conversion across paid organic and direct traffic.

• Implement and maintain web tracking infrastructure ensuring pixel accuracy event tracking UTM consistency and attribution models are functioning correctly across all acquisition channels.

• Collaborate with Demand Generation to rapidly prototype and ship new landing page variants gated asset flows and conversion experiments without bottlenecking the creative team.

3. HubSpot & CRM Operations

• Own Certifys HubSpot instance end-to-end managing data model integrity workflow automation lifecycle stage definitions lead scoring and reporting dashboards.

• Build and maintain the lead-to-opportunity handoff process ensuring seamless data-rich lead routing between marketing and sales with no data loss or latency.

• Partner with RevOps to align HubSpot data structures with Salesforce maintaining a single source of truth for pipeline attribution and revenue reporting.

• Continuously audit and improve CRM data quality building automated enrichment deduplication and hygiene workflows that keep the database clean and actionable.

4. Email Infrastructure & Deliverability

• Own the technical health of Certifys email infrastructure managing sending domains DKIM/SPF/DMARC configuration IP reputation and deliverability monitoring.

• Build and maintain automated email sequences across the full funnel: prospect nurture trial activation customer onboarding renewal and re-engagement flows.

• Implement dynamic personalization logic in email workflows using behavioral signals firmographic data and AI-generated content variations.

5. Social Media & Paid Channel Automation

• Build automation pipelines for social media publishing scheduling and performance monitoring enabling the content team to operate at scale without manual bottlenecks.

• Manage technical integrations with paid advertising platforms (LinkedIn Google) ensuring audience syncs conversion tracking and attribution are functioning correctly.

• Build AI-assisted tools for content repurposing social scheduling and performance analysis that multiply the output of the marketing team without increasing headcount.

6. Data Analytics & Reporting

• Build and maintain GTM reporting infrastructure ensuring leadership has real-time visibility into pipeline generation channel performance campaign attribution and marketing ROI.

• Instrument every GTM workflow with appropriate tracking building dashboards in HubSpot Salesforce or BI tools that surface the right metrics to the right stakeholders.

• Proactively identify data gaps tracking failures or attribution issues and fix them before they impact decision-making.

What Success Looks Like:

• Stack Reliability: Zero critical automation failures per month; all GTM integrations monitored with automated alerting for breakage.

• Automation Coverage: 90% of repetitive GTM tasks automated within 6 months; measurable reduction in manual hours spent on campaign operations.

• Attribution Accuracy: Full-funnel attribution model live within 90 days; all channels tracked with UTM consistency and conversion event fidelity.

• HubSpot Health: CRM data quality score 90%; lead routing SLA met for 100% of MQLs; lifecycle stage accuracy maintained continuously.

• Email Performance: Deliverability rate 98%; open and click-through rates above industry benchmarks; zero deliverability incidents due to technical failures.

• Speed to Launch: New landing pages or automation workflows shipped within 48 hours of a validated request from Demand Gen or Marketing.

What youll need:

Must-Have Experience

• 36 years in marketing engineering marketing operations or GTM engineering with hands-on ownership of a complex B2B SaaS GTM stack.

• You live and breathe Claude Cowork and Claude Code. Ideally youve built automations yourself to solve your own daily frustrations.

• Youre a systems thinker. You think how different tools and workflows link to each other.

• Deep HubSpot expertise workflows custom properties lead scoring lifecycle stages reporting and API integrations.

• Proficiency in front-end web development (HTML CSS JavaScript) for landing page builds and conversion optimization.

• Experience building and maintaining marketing automation workflows including multi-step nurture sequences behavioral triggers and dynamic personalization.

• Strong understanding of web analytics event tracking UTM management and multi-touch attribution modeling.

• Hands-on experience with AI/LLM tools applied to GTM use cases prompt engineering API integrations or automation pipelines using models like Claude or GPT.

Preferred Experience

• Familiarity with Salesforce and HubSpot-Salesforce integration patterns maintaining data integrity and bidirectional sync.

• Experience with data enrichment platforms (Clay Apollo Clearbit ZoomInfo) and automated enrichment workflows.

• Background in B2B healthcare or healthtech SaaS familiarity with HIPAA-adjacent data handling and compliance requirements.

• Experience building internal tools or lightweight applications to extend GTM stack functionality using Python or similar.

• Familiarity with paid media tracking infrastructure LinkedIn Insight Tag Google Tag Manager conversion APIs.

Our Research & Culture Principles

• Ground Truth First: No insight without validation. You talk to customers prospects and the market you dont just read reports.

• Insight to Action: Research without a recommended action is incomplete. You close the loop between intelligence and business impact.

• Low Ego High Standards: Nothing is beneath you you dive into the data own the details and hold yourself accountable to outcomes.

• Prioritize Relentlessly: The market generates infinite signals. You know which ones matter and focus your energy accordingly.

• Deliver A Work: Good enough is not our bar. The quality of your research reflects on Certifys credibility with customers investors and partners.

Benefits of Working at Certify

At Certify were building with intention and taking care of the people doing the work.

Your well-being matters to us. We provide 100% coverage of health dental and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO with at least two weeks off each year to India employees are supported with health insurance statutory leave benefits and additional wellness (menstrual) leave for women.

We are an equal opportunity employer committed to building an inclusive environment where everyone feels valued and empowered to do their best work and we welcome applicants from all backgrounds and experiences.

If you require reasonable accommodations during the application process please contact

We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected.

Required Experience:

IC