Brand PR Specialist

If youre reading this on your way from 5am spin class to festival fast-pass youre CELSIUS an everyday hustler with the essential energy to aim high and go the extra mile wherever your goals take you.

Joyful by design sunny by nature and unapologetically bold. If your bestie has you saved in their phone as Icon youreALANI NU confident colorful and bringing main-character energy to every moment.

SoCal in your soul attitude in your stride. If gravity doesnt stop you and impossible sounds more like dare you youreROCKSTAR a born rebel raising the bar with mind-body energy and zero compromise.

---

Together were Celsius Holdings Inc. a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity innovation and a belief that great ideas can come from anywhere.

And were on our way to building something bigger: a category where energy isnt just consumed its livedwhere performance meets personality brand becomes community and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level Join our team and redefine what it means to be energized.

Brand PR Specialist

In-Office: Based full-time at CELSIUS Headquarters in Boca Raton FL

Travel Requirements: This position requires up to 15% domestic travel.

People Management Responsibilities: No

Role Type: Full-Time

Position Overview

Celsius Holdings Inc. is seeking a Brand PR Specialist to support U.S. earned media

strategy and execution across a multi-brand portfolio including CELSIUS Alani Nu and

Rockstar Energy. Reporting to the Senior Director Brand PR this role will focus on

driving high-impact earned media and earned social coverage tied to sports athletes

artists entertainment partnerships and cultural moments. The specialist will ensure the

brands show up in culture with relevance credibility and consistency while aligning with

brand and marketing priorities.

• 3 years of experience in PR/communications with national consumer brand

experience (Sports/culture/CPG/retail/entertainment a plus).

• Proven ability to drive earned media outcomes across high-profile launches or

tentpoles.

• Demonstrated ability to incorporate AI technology into the PR and communications

workflows. Strong competency in ChatGPT Copilot Claude; tool fluency preferred.

• Experience developing partnerships across creators brands and/or licensed/IP with

clear results.

• Strong writing narrative-building and stakeholder management skills; confident in

fast-moving environments.

• Experience managing agencies and navigating complex cross-functional partner

groups.

• Strong writing and media relations skills
• Experience securing earned media
• Passion for sports culture and entertainment

Core Competencies

• Relentless drive to maximize opportunities and succeed
• Positive energy that inspires confidence and leadership among peers and partners
• Consumer-first mindset
• Strong storytelling creativity and the imagination to solve challenges in unique ways
• Attention to detail and high-quality work output
• Ability to translate cultural trends into PR opportunities
• Strong project management and prioritization skills
• Comfort working across multiple projects under tight deadlines with high visibility initiatives
• Collaborative one-team approach

Responsibilities

• Develop and lead the earned shared media and partnerships approach across the annual marketing calendar aligned to brand priorities campaign objectives and business goals.
• Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
• Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.

Strategy & Planning

• Lead national media relations end-to-end including management of agency pitching relationship-building press outreach and rapid response to inbound inquiries.
• Create & review all core communications assets (press releases media alerts talking points spokesperson Q&As briefing docs) to ensure clear consistent messaging.

• Partner with Social Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity including PR-forward experiential moments when relevant.

Earned & Shared Media

PR & Earned Media Execution

• Execute PR strategies that generate national local and earned social media coverage
• Develop and pitch proactive PR-driven stories
• Build relationships with key media
• Draft press materials and media briefs
• Content & Storytelling Development
• Translate marketing initiatives into compelling narratives
• Support always-on storytelling pipeline
• Ensure brand voice consistency

Cross-Functional Collaboration

• Partner with Brand Marketing Partnerships and Influencer teams
• Support athlete and artist partnerships and activations
• Coordinate closely with internal stakeholders to ensure alignment on messaging timing and amplification strategies
• Act as a liaison between PR marketing and external partners to streamline execution
• Support integration of PR into 360 campaign planning from ideation through execution
• Align PR with key launches and campaigns

Media Monitoring & Reporting

• Track and analyze media coverage
• Report on performance and insights
• Analyze sentiment message pull-through and competitive share of voice
• Develop recaps and post-mortem reports with actionable insights
• Leverage monitoring tools to inform proactive storytelling opportunities
• Identify trends and opportunities

What Success Looks Like (First 612 Months)

• Consistent earned media coverage across campaigns
• Strong media relationships
• High-quality storytelling
• Measurable earned media growth

• Comprehensive Medical Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidates actual pay will be based on multiple factors such as work location job-related knowledge skills qualifications and experience. Celsius is a total rewards company. This position may be eligible for other compensation including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age ancestry citizenship color family or medical care leave gender identity or expression genetic information immigration status marital status medical condition national origin physical or mental disability political affiliation protected veteran or military status race ethnicity religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable local laws regulations and ordinances. We believe strongly in fostering a safe fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process please reach out to

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to this job.

Required Experience:

IC