Senior Communications Strategist at WPP Media

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Senior Communications Strategist at WPP Media

As WPP Media Denmark strengthens its strategic advisory offering we are seeking a Senior Communications strategist to help our clients identify commercial opportunities through communication and translate them into clear strategic direction and long-term market impact.

In this role you will develop and deploybusinessbrandand communication strategiesgroundedin WPP Medias advanced tools dataand mandateis to address and solveour clients core business challengesbybridging high-level business strategywithpractical effectivemarketing executionthatmeetsconsumer needs and drivesgrowth.

This is a senior strategic positionfocusedon solving business problems shaping competitive positions andenablingorganizationstomake better communication decisions thatcreate relevance and commercial impact.

The mandate

Your role is toidentifyand definestrategic communication pathways. This requires commercial judgment intellectualrangeandtheconfidence to challenge established thinkingaroundhow brands connectwith early problem framing todefining thestrategic platform you create clarity. You structure complexdiscussions lead decision-making processes and help organizations commit to direction even when data is abundant perspectives differand stakes are high.

You will workcloselywith seniorclientstakeholdersto understand growth driversacrosscategorydynamics offers and brandperceptionthrough willcraftcoherent strategic narratives that enable focused execution across disciplines and over time.

The role includes designing and leading strategic workshopsfacilitatingalignment buildingbelief at senior levels and constructively challengingclientbriefs. You will formulateclear insight-led briefs for the creative team set strategic direction for creative concepts and communication and ensurestrategic adherencethroughout executionin close collaboration with the creative willalsorepresentstrategic direction externallythroughpresentations to leadership teams internal audiences and industry forums.

Additionally your mandate involves:

• Leading the development and execution of insight-led communication strategies for our clients aligning with business objectives.
• Partnering with clientstotranslatedata and insights into actionable communication plans.
• Managing direct client relationships and ensuring clear communication and collaboration throughout the strategy development process.
• Integrating consumer insights into communication strategies applying standardized insight frameworks collaborating with data partners and presenting insights to clients.
• Developing elements of brand strategy translating brand tracking and measurement data into communication implications and supporting brand-led growth initiatives.
• Collaborating with internal teams to integrate communication strategy into growth plans supporting clients in identifying diversification opportunities and tracking KPI alignment.
• Guarding the strategy from insight to execution and measurement ensuring focus on problem-solving and impact.

What this requires

• A deep experienced-based understanding of human behavior and decision-making combining qualitative instinct with structured strategic thinking.
• Strong analytical discipline and confidenceoperatingindata-rich environments being able to interrogate evidence recognize patternsand synthesize inputs into decisive recommendations.
• The ability to connect communication choices to commercial outcomes such as growth relevance pricing power and competitive positioning.
• Masters level business education or equivalent experience advising organisations on strategic direction.
• Proven experience shaping communication strategies and platforms that influence both business priorities and integrated marketing execution.
• Confidence operating at board and executive level with the ability to challenge constructively and contribute to high-stakes strategic discussions.
• Strong facilitation skills and experience designing and leading workshops that drive decisions rather than simply generating inputs.
• Clear presence and persuasive communication style. Comfortable presenting strategic direction and mobilising teams around a shared path forward.
• Broad strategic capability across branding communications media content and customer experience.
• A practical understanding of how data technology and AI are reshaping marketing and communication.

We expect you to demonstrate expertise as:

• A Cultural Anthropologist and Trend-Spotter:You can decode cultural currents mainstream trends and subcultures for authentic brand participation. You understand consumer behavior values and mediausebeyond demographics connecting people to brands across media. Youanticipatecultural shiftsadvisingour clients toensure brand relevance and avoid missteps.
  
  
• A Media-Led Creative Catalyst:Youpossessa deep structural understanding of media platforms creative capabilities knowing effective content acrossmedia. You can design omni-channel narratives for coherent unique brand expression across touchpoints creating integrated experiences. You collaborate with creative teams inspiring ideas from consumerinsightsand mediacontexts.
  
  
• An AI and Technology Futurist: You are at the forefront of leveraging AI tools for strategic advantage including rapid data synthesis consumer pattern identification and synthetic audience creation. You understand how technology enhances creative opportunities and scalability strategicallyleveragingit and AI to deliver authentic personalized messages consistent with brand strategy. You explore emerging technologies (e.g. AR voice new AI models) translating their potential into creative and media opportunities forour clients.

Furthermore we expect you to:

• Have a background from both advertising and media agencies along with approximately 10-15 years of relevant experience is highly desired.
• Guide and support junior strategists fostering their development and ensuring quality deliverables.
• Apply AI tools WPP bespoke technology solutions and standardized planning frameworks to enhance the efficiency and effectiveness of communication strategy.

What success looks like in this role

• Clients rely on you as a trusted advisor on communication and growth.
• Teams experience greater clarity and strategic alignment in communication.
• Communication investments become focused distinctive and commercially effective driving relevance and impact for our clients.

Why this role matters

With increased access to data tools and channels organizations need stronger strategic leadership to determine what truly matters. This role ensures communication drives competitive advantage and applies advanced capabilities purposefully to bridge high-level business strategy with practical marketing execution and foster a deep appreciation for impactful creativity that delivers measurable results for our clients.

The Team

The team consists of approximately8Comms Strategists each contributing their distinct strengths. Our profiles range from business strategists and deep insight analysts to creative strategists and entrepreneurial thinkers. We boast a broad spectrum ofexpertise drawing professionals from both media and creative agencies. The age range is broad andtheenergy levelishigh. We are curious inquisitive and eager to deliver excellent creative communication with strongprofessional Comms. Strategy Team is a part ofWPP MediasStrategy & Growth teamcomprisingComms Strategists New Business Growth Media Strategy & Innovation and Marketing.

Application

This is a full-time permanent positions based in Copenhagen. Apply now with your CV and other relevant documents. Interviews are conducted ongoingly.

If you have questions about the role please contact Talent Lead Johan Hillers on ()

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