Sales Account Executive

About Tree-Nation

Tree-Nation is the worlds largest reforestation platform connecting citizens and companies with verified planting projects across the globe. Since 2006 over 800000 users and 30000 companies have planted more than 45 million trees through our platform across 40 active reforestation projects worldwide.

We combine technology and environmental impact to make reforestation simple transparent and scalable. Our goal is to plant 1 trillion trees by 2050 and were building the platform the automation and the systems to get there.

The Team What We Are Made Of

Our team spans many nationalities backgrounds and disciplines. What we share is a mindset: we take ownership because we care about what were building we dont back down from hard problems and we trust each other to lead make decisions and ask for help when needed.

We are investing heavily in automation and AI to scale our impact. The company provides access to the latest LLMs including Enterprise Claude ChatGPT Gemini and more and we strongly encourage everyone to innovate.

Were based in Barcelona and work primarily from the office because the energy of working side by side matters to us.

Why This Role Exists

Revenue at Tree-Nation comes from companies committing to recurring planting annual pledges monthly automations seasonal campaigns. Most of that pipeline starts from inbound interest or outbound prospecting.

We need someone who can take a qualified lead and close it. Someone who understands what a company actually needs when they say we want to do something for sustainability and can translate that into a recurring commitment.

This role owns the front end of our B2B revenue: from first conversation to signed deal.

About This Position

Youll own the full sales cycle for inbound and outbound B2B opportunities from first contact to closed deal. Your job is to convert interest into recurring revenue by understanding what each prospect actually needs and proposing the right planting commitment for their context. Youll work closely with Account Management to ensure deals are handed off cleanly and set up for long-term retention.

What Youll Do

• Manage inbound leads and SDR-qualified outbound opportunities qualifying and prioritizing your pipeline with discipline
• Run discovery calls to understand the prospects sustainability goals budget and decision-making process
• Propose the right planting solution pledge structure volume occasion and close the deal
• Drive Monthly Recurring Revenue (MRR) as your primary output
• Work within standardized pricing structures; escalate edge cases with a clear recommendation
• Hand off closed accounts to Account Management with full context and a clean transition
• Maintain accurate CRM hygiene (HubSpot) throughout the entire cycle
• Use AI tools to improve your efficiency in prospecting outreach and follow-up not as a gimmick as a real workflow multiplier
• Feed learnings back into the process: what objections keep coming up where deals stall what messaging lands

KPIs

Primary

• Monthly Recurring Revenue (MRR)

Secondary

• Conversion rate when integration is required
• Time-to-activation (pledge or integration go-live)
• Handoff quality score

What Youll Bring

Required

• 3 years in B2B sales full cycle owning a quota
• Fluent English (working language of the role)
• Proven ability to close recurring revenue deals not just generate pipeline
• Strong discovery and objection-handling skills
• CRM discipline you log what you do every time
• Genuine comfort using AI tools in your daily workflow

Strong Advantage

• Spanish and/or French
• Experience selling SaaS sustainability products or platform-driven services
• Familiarity with HubSpot
• Experience working in a startup or lean commercial team without heavy sales ops support

Mindset

• High ownership you take initiative but you also know when to listen first. Tree-Nation does things differently and the best people here understand context before trying to change it
• Open and direct communicator we give each other honest feedback because we want everyone to grow and we expect the same openness in return.
• Systems thinker you look for the root cause not the quick fix. You build processes that work at scale not band-aids that break at 50 accounts
• Self-driven and curious youre motivated by the impact of your work and you actively seek out better ways to do things
• Mission-aligned reforestation isnt a marketing line for you. Its the reason youre reading this

What We Offer

Compensation

• Competitive base salary benchmarked to Barcelonas tech market
• Performance-based bonus
• Permanent contract

Benefits

• Flexible Remuneration Card covering meals and transport
• Wellhub (former Gympass) membership
• Access a private health insurance plan at a preferential rate negotiated by the company.
• Regular team-building events dinners offsites and the occasional non-tree-related adventure
• Flexible start time between 8:00 and 10:00 and short Fridays

The Tree-Nation Difference

• Your lifetime carbon emissions are offset through monthly tree planting from the day you join
• Personal tree-planting allocation to plant and gift trees however you choose
• A sustainability-designed office in Barcelona built to reflect the mission youre working toward
• A small high-trust team where your work has a visible impact from day one youll work directly with the CEO and Growth team not through layers that filter your input
• Direct exposure to product tech and strategic decisions
• A place where failure is part of the process if nothing is failing were not pushing hard enough

Join Us

If something clicked while reading this the mission the way we work the kind of challenge were describing we want to hear from you.

We dont hire based on pedigree. We hire based on how you think what youve built and whether youll make the people around you better.

Were looking for people who make the team better. Come prove it.