Lifecycle and Personalization Analyst

About the role
We are looking for a Lifecycle & Personalization Analyst to join our Commercial Insights & Personalization this role you will work at the intersection of customer data lifecycle marketing and personalization and will be the dedicated analytics partner of the Omnichannel (CRM) team. You will play a key role in shaping how we engage customers across email push and in-app - using data and experimentation to improve relevance retention and customer lifetime value. You will champion insights experimentation and personalization logic that directly impact customer experience and commercial performance. We are looking for someone who is not only analytical but also curious proactive and confident in challenging ideas - a true analytics sparring partner.

Besides reporting to analyze journeys and campaign results it will also require hands-on analytical responsibilities like communicating those insights and working directly with data segmentation and experimentation end-to-end.

What you will do

• Analyze customer behavior and lifecycle journeys (onboarding engagement retention reactivation)
• Generate insights and identify opportunities to improve customer experience engagement lifetime value and personalization
• Translate analysis into clear actionable recommendations with measurable impact
• Develop and refine segmentation and targeting strategies
• Independently design execute and analyze experiments (A/B tests) across CRM channels ensuring statistical significance and commercial impact
• Support in evolving how the organization works with lifecycle marketing and personalization

What we are looking for

• At least 5 years of experience in CRM analytics lifecycle analytics or marketing analytics
• Strong hands-on experience with campaign analysis segmentation and customer data
• Experience working with CRM or marketing automation platforms (e.g. Braze Salesforce HubSpot) CDP and personalization tools
• Proficiency in SQL and experience with visualization tools such as PowerBI Tableau or GA4
• Understanding of experimentation (A/B testing in CRM channels)
• A curious and proactive mindset that explores data asks questions and challenges the status quo
• Confidence to engage stakeholders and act as a business partner and advisor
• Strong communication and storytelling skills
• Experience in e-commerce hospitality travel or subscription-based businesses (nice to have)

What success looks like

• You identify key moments in the customer lifecycle and improve them
• You help increase engagement retention and customer lifetime value
• You proactively shape lifecycle strategies with insights
• You act as a trusted advisor and challenger to stakeholders and not just a data provider
• You help shift CRM from campaigns data-driven lifecycle management

Why join us!

Room for great ideas. Youll join one of the most exciting brands in the Nordics. We offer a fast-paced environment where your ideas actually get implemented. If you have the drive to push our tech stack forward we have the platform to let you do it. Did we mention

• Were a social and friendly team and youll have energetic and caring people all around you and many opportunities to socialize throughout the year.
• We dream big and aim high - we have big ambitions and are not afraid of taking a bit of risk.
• We have great employee benefits - amazing discounts at our hotels and restaurants and from external partners.
• As a SuperColleague you get 4 free hotel stays per year.
• Offices in Stockholm or Oslo with lunch at a friendly price.
• If you are ready to take on this exciting challenge and contribute to our innovative marketing initiatives we encourage you to apply!