Content Producer

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

At SharkNinja we are a consumer problem-solving company on a mission to positively impact peoples lives every day in every home around the world. SharkNinja Studios is the in-house creative engine driving best-in-class content across broadcast digital retail and social platforms. We create high-performance storytelling that showcases product innovation builds trust and drives conversion.

Were looking for a Content Producer who operates as a true creative partner not just managing projects but owning outcomes. This role requires a balance of creative instinct operational rigor and deep curiosity.

Producers at SharkNinja lead projects end-to-end from early research and creative development through production post and final delivery. They are responsible for ensuring every piece of content is grounded in product truth aligned with marketing objectives and executed at the highest level of quality.

This role is ideal for someone who thrives in a fast-paced environment takes initiative and is motivated by building impactful performance-driven content.

Own the Project from Start to Finish

Lead full lifecycle production across multiple content types (broadcast OTT paid social digital)

Drive alignment across cross-functional teams including Marketing Creative PD Engineering and Operations

Anticipate risks solve problems proactively and maintain momentum throughout all phases of production

Ensure projects are delivered on time on budget and at the highest creative standard

Drive Creative Excellence Through Product Understanding

Develop deep expertise in assigned products and categories

Translate technical product features into compelling consumer-first storytelling

Partner closely with Product Development and Engineering to uncover differentiators and ensure accuracy

Think like a consumer - identifying key problems insights and motivations that shape creative direction

Lead Research & Insight Development

Conduct competitive and category research to inform creative strategy

Identify patterns gaps and opportunities to differentiate SharkNinja content

Synthesize research into clear creative inputs that guide scripts storyboards and production decisions

Align Creative with Business & Marketing Objectives

Ensure all creative work supports broader GTM strategies messaging priorities and target audiences

Challenge creative that does not align with brand DNA or product truth

Track evolving inputs and maintain alignment across stakeholders throughout the project lifecycle

Champion Best-in-Class Product Demonstrations

Identify develop and refine product demos that clearly communicate performance and differentiation

Partner with internal demo teams to test iterate and pressure-test concepts prior to production

Ensure demos are visually compelling repeatable and effective on camera

Lead On-Set & Post-Production Execution

Act as the brands eyes and ears on set ensuring storytelling performance and execution meet expectations

Collaborate closely with directors DPs and editors to guide creative decisions in real time

Drive post-production workflows providing clear direction and feedback through edit cycles

Ensure final deliverables meet all quality technical and distribution requirements

Ensure Clear Communication & Accountability

Maintain consistent transparent communication across all stakeholders

Document key decisions changes and learnings throughout the project

Provide clear recaps timelines and expectations to ensure alignment and ownership across teams

5 years of experience in content production (agency in-house or production company)

Proven experience producing commercial digital or branded content from concept through delivery

Strong understanding of video production workflows (pre-production through post)

Experience working with cross-functional teams in fast-paced environments

Ability to balance creative thinking with operational execution

Excellent communication organization and problem-solving skills

Experience managing budgets timelines and external vendors

Experience with setting up systems and workflows with AI Technology

Be part of a high-performing in-house creative team shaping global campaigns

Work on innovative products that solve real consumer problems

Collaborate with cross-functional partners across product marketing and engineering

Opportunity to own impactful work and grow within a fast-scaling organization