External Communications Leader
Job Summary
Salary
Summary
Lead strategic communications that make a real impact on patient care and community trust.
As the External Communications & Public Affairs Leader youll guide a dynamic team in shaping how Providence Health Care connects with the public. From driving integrated communication strategies and managing social media presence to leading high profile events and building strong external partnerships youll play a key role in telling meaningful stories that reflect our mission and values. Youll collaborate across the organization to deliver clear measurable and timely communications while fostering a respectful inclusive and high performing team environment.
If youre a collaborative leader with a passion for purposeful storytelling data-driven strategy and community engagement this is your opportunity to influence and elevate communications at a system wide level.
What You Bring
Education Training and Experience
- Bachelors Degree in Communication Public Relations Journalism or a relevant discipline plus a minimum
of seven (7) to ten (10) years of Corporate Communication experience in a large multi-site unionized
environment ideally in health care or an equivalent combination of education training professional
accreditation and experience.
Skills and Abilities
- Knowledge of the principles of communication and marketing.
- Knowledge of social marketing as applied to health care.
- Knowledge of legislative policy development and processes of various levels of government.
- Knowledge of current communications and marketing trends software and applications
including responsible use of AI and the willingness and ability to implement related new tools
and ideas. - Demonstrated leadership and managerial skills.
- Demonstrated ability to create and execute strategic communication plans
- Demonstrated expertise in developing content across channels (web social presentations and written products) for internal and external audiences.
- Demonstrated ability to plan coordinate and execute events (internal and external) including critical path development vendor/partner coordination and post-event reporting.
- Ability to develop and maintain editorial calendars integrate channels and apply measurement frameworks using analytics and reporting tools.
- Experience using project/work management tools (e.g. Jira Smartsheet) to plan work manage dependencies and produce dashboards and reports.
- Experience with budget management forecasting and financial tracking.
- Demonstrated understanding of the essence and subtleties of communication in order that exchanges are understood at all levels within a complex stakeholder network (patients staff physicians partners and community).
- Ability to respond to the needs of external partners supported by an acute awareness of the impact of actions.
- Demonstrated ability to problem-solve with a global perspective in order to incorporate the organizations systems and strategies when developing viable solutions to problems.
- Demonstrated ability to establish courses of action for self and others that are results oriented.
- Demonstrated commitment to the value of continuous learning.
What We Offer
- A competitive salary: The salary range for this position is $55.25 - $79.42 per hour depending on experience.
- Growth opportunities: We welcome individuals at all stages of their career offering opportunities for professional development and growth.
- State-of-the-art facilities: The new St. Pauls Hospital and health campus will be the most innovative approach to the delivery of integrated care in B.C. and Canada designed to appropriately address the future health needs of patients families and our communities. From hospital care to primary and community health solutions the new St. Pauls Hospital and health campus will continue to lead innovations in care research and teaching. The new St. Pauls Hospital is expected to open in 2027.
- Inclusive culture: We respect the diversity dignity and interdependence of all persons. We value the cultural richness that our diverse workforce brings to the care of our equally diverse population of patients and residents.
- Hybrid work opportunity.
Your Day to Day:
- Leads the implementation of communication strategies to enhance public awareness community engagement and a balanced perception of PHC and its programs.
- Oversees the development and delivery of external communications including campaigns content and communication vehicles aligned with organizational priorities.
- Directs event strategy and execution establishing standardized processes tools (e.g. Jira/Smartsheet) and tracking systems to ensure successful planning coordination and reporting.
- Manages the editorial calendar and oversees social media and website content ensuring alignment with content strategy and integration across all external channels.
- Co-leads the development and execution of an integrated content strategy and annual work plan identifying risks opportunities and measurable outcomes.
- Identifies health promotion opportunities and emerging issues developing proactive communication strategies that reflect PHCs values and priorities.
- Oversees departmental budget planning and management including forecasting tracking expenditures and ensuring financial accountability.
- Establishes and leads performance measurement frameworks including analytics and reporting across web social media media and other communication channels.
- Provides leadership to the communications team through coaching performance management and professional development fostering collaboration accountability and continuous learning.
- Leads or contributes to corporate projects committees and system improvements advancing innovative tools processes and best practices in communications events and content delivery.
Who We Are:
Providence Health Care is one of the largest faith-based health care organizations in Canada. For the people at Providence living our Mission Vision and Values means providing British Columbians with compassionate socially just exceptional and innovative care every day.
From our humble roots 129 years ago Providence has grown into globally renowned research teaching and care organization. As individuals within a mission-driven organization we choose to be part of Providence Health Care because we value the organizations long commitment to social justice and compassionate care and its commitment to the process of Truth and Reconciliation with Indigenous Peoples.
We acknowledge that Providence Health Care and the new St. Pauls Hospital site is located on the traditional ancestral and unceded territory of the Coast Salish Peoples including the territories of the xʷməθkwəyəm (Musqueam) Skwxwú7mesh (Squamish) and Səlílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.
About Company
Providence Health Care provides patient and family centred health care to all British Columbians. Driven by compassion and social justice, we are at the forefront of exceptional care and innovation.