Research Internship Digital Marketing Transformation (Song)

Internship Details

• Period:4 6 months

• Hours per week:32 - 40

• Location:Hybrid (ITOoffice Amsterdam and work from home)

• Start date:September2026

THE WORK
Do you get excited by questions like:How can brands stay relevant in a fast-changing digital worldCurious how organizations use data technology and creativity to create better customer experiences And are you looking for a thesis internship where you can combine academic research with real business impact Then this might be the opportunity for you.

At Accenture Song we help leading organizations transform the way they do marketing. From smarter personalization strategies to future-proof marketing operating models: we work at the intersection of strategy data technology and creativity to drive growth through relevance.

Team
As a Research Intern youll become part of our Marketing Advisory team within the Marketing capability. A team of strategists thinkers and problem-solvers who help clients rethink and improve their marketing and customer experience capabilities.

Youll work alongside experienced consultants get exposure to real client challenges and contribute to projects that shape the future of marketing. At the same time your thesis remains your mainpriorityand well actively support you throughout the journey.

Daily Tasks
On a dailybasisdependingon available projectsthe following can be expected:

• Write yourthesiswithsupport from experienced consultants in our team

• Research trends in digital marketing customer experience and personalization

• optionalSupport maturity assessments and benchmarking analyses for clients

• optionalAssist in developing insights that contribute to transformation strategies and roadmaps

• optionalHelp structure and analyze data to support decision-making

• optionalContribute to presentations reports and client deliverables

• Collaborate with cross-functional teams (strategy data technology) to explore innovative solutions

• Present your findings to internal stakeholders and the broader team

• optionalGain hands-on experience as a consultant within Accenture Song

ResearchWe support research topics that connect to the following domains among others:

• Digital Marketing Transformation

• Customer Experience Strategy

• Personalization & Relevance at Scale

• Marketing Operating Models

• Data-Driven Decision Making

• AI in Marketing

• Customer Journey Optimization

• Marketing Technology & Innovation

WHAT WE EXPECT FROM YOU

We expect the following qualifications and qualifications from an intern thesis:

• Currently pursuing aMastersdegree (e.g. Business Administration Marketing Economics Data/Analytics or a technical field with business interest)

• Strong analytical mindset and interest in data-driven decision making

• Curious about digital marketing customer experience and technology

• Comfortable working with data research methods and structured problem solving

• Strong communication skills and ability to clearly present ideas

• Proactive attitude and willingness to learn in a fast-paced environment

• Ability to work both independently and as part of a team

• Proficiency in English and Dutch (C1)

• Curiosity to develop yourself further

WHAT CAN YOU EXPECT FROM US

As a thesis intern in addition to the opportunity to gain hand-on consultancy experience within Accenture Song we would like to offer the following:

• A monthlyfee;

• Personal buddy within theorganization;

• Hands-on consultancyexperience;

• Work on real client challenges alongside experienced professionals

• Develop practical skills in digital marketing strategy and analytics

• Receive mentorship and coaching to support your learning journey

• Build a strong professional network within Accenture

• The chance to learn more from experiencedconsultants;

• Take part in theSong Talent Factory

Song TalentFactory(STF)
As part of your internship you will also take part in Song Talent Factory. This program will be leading you through your path at Accenture Song and will provide additional engagements/activities/projects to enhance your intern experience.

Being part of the Song Talent Factory you will:

• Get professional guidance on finding the next step in yourcareer;

• Get expert support on your thesis topic while leveraging all Accentureresources;

• Be part of one Song program where you are required to collaborate with other interns at Accenture Song from our different offerings (AI &DataCommerce Design & Digital Product Creation Service andMarketing);

• Work on a largeinternship-long consulting project together with your STF group. This will allow youto notjust get a glimpse of one of the four capabilities but you will really get to see everything Accenture Song has tooffer;

• Bepart of the Accenture Song community through companywide and intern specific engagement events

• Enjoy the wide variety of trainingopportunities;