Email Lifecycle Team Manager

Strategic

• Own email-channel-driven attributed revenue as a business outcome set the strategic direction for how email contributes to LTV retention and expansion across airSlate products.
• Define the email lifecycle communication strategy in partnership with product teams: what to communicate when and to whom across activation retention expansion and win-back stages.
• Lead churn-prevention and win-back strategy across email and push notifications as coordinated signal-driven programs not one-off campaigns.
• Set the email lifecycle roadmap for 2026 and beyond: audit existing programs identify gaps and quick wins prioritize across four products and align execution against attributed revenue targets.
• Define how email fits within multi-channel orchestration establishing clear boundaries and handoffs between email in-product messaging and other channels.

• Translate behavioral signals predictive churn scores and lifecycle stage classifications into actionable segmentation logic and program triggers.
• Define data requirements for lifecycle programs specifying user signals cohort definitions and event triggers needed from the data engineering team and owning those requests.
• Contribute to the revenue attribution model: partner with data teams to define lifecycle-stage-level KPIs validate that email is correctly credited and ensure programs demonstrate measurable incremental lift.
• Own lifecycle dashboards together with the data team to ensure attribution reporting accurately reflects emails contribution at each funnel stage.
• Leverage AI tooling (generative and agentic) to drive personalization and automation at scale across a large multi-product subscriber base.

Operational

• Manage and develop three email marketing specialists set priorities coach on execution quality and connect daily work to strategic lifecycle goals.
• Coordinate across email development data demand gen and product stakeholders to deliver lifecycle programs end-to-end within airEML.
• Maintain and evolve automated email journeys across all four products with authority to rebuild or retire programs when justified by data.
• Ensure email deliverability health and list quality at scale across a large multi-product subscriber base.

• 5 years in lifecycle retention or email marketing as a senior contributor or leader B2C or B2B SaaS / subscription products at scale strongly preferred.
• End-to-end ownership of a lifecycle or retention program (strategy journey design segmentation KPI ownership not execution alone).
• Familiarity with attribution models and how attribution windows affect reported email performance.
• Experience with behavioral data and predictive models for segmentation (churn scoring lifecycle stage classification or similar).
• Hands-on experience with a major marketing automation platform (Braze Klaviyo Iterable Marketo HubSpot or internal equivalent).
• Strong analytical skills comfortable with dashboards and DWH-sourced data.
• Solid understanding of email deliverability and list health at scale (100K subscribers).
• Experience in a multi-product or multi-brand environment is a strong plus.