Demand Generation Marketing Manager

The Company Youll Join

Carta connects founders investors and limited partners through world-class software purpose-built for everyone in venture capital private equity and private credit. Trusted by 65000 companies in 160 countries Cartas platform of software and services lays the groundwork so you can build invest and scale with confidence.

Cartas Fund Administration platform supports 9000 funds and SPVs representing nearly $185B in assets under management with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune Forbes Fast Company Inc. and Great Places to Work Carta is shaping the future of private market infrastructure.

Together Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions dont work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Cartas software for the Office of the Fund CFO does just that - its a new category of software to make private markets look more like public markets - a connected ERP for private capital.

For more information about our offices and culture check out our Carta careers page.

The Problems Youll Solve

At Carta our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Demand Generation Marketing Manager youll work to:

Demand Generation Strategy and Management

• Collaborates closely with Carta GTM teams (including Marketing Product Sales Customer Success and Ops) to jointly develop and execute demand generation strategies tailored to specific audiencesdriving awareness pipeline and revenue growth.
• Coordinates cross-functional efforts to ensure seamless execution of demand generation campaigns leveraging insights from product sales and customer teams to optimize targeting and messaging.
• Develops robust multichannel demand gen plans on an annual and quarterly basis aligning stakeholders across Carta to roll out impactful campaigns with clear goals resource allocation (time people budget) and key performance indicators (KPIs).
• Works resourcefully within organizational constraints (budget approvals timing) iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversions.
• Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input feedback and requests relating to lead generation and conversion.

Marketing Communications and Enablement

• Partners with Carta sales product and customer advisory teams to deeply understand the decision journeys pain points and informational needs of our target audiences informing content development and campaign design.
• Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies product guides customer success stories webinars solution briefs nurture emails) tailored to customer needs and Cartas value proposition.
• Surfaces and shares impactful customer stories and pipeline deals to derive insights demonstrate value and drive replication of effective demand gen tactics.
• Works with web performance marketing and digital teams to create and optimize landing pages digital content and conversion points for ICP-focused campaigns.
• Interfaces with the social and content marketing teams to activate compelling content on LinkedIn Twitter and other networks amplifying reach and engagement among target audiences.
• Partners with product marketing to evolve tailored messaging and positioning as new product features and -specific solutions are launched.
• Coordinates with communications and PR to ensure a consistent story and support for major news campaigns launches and thought leadership.

Events and Field Marketing

• Partners with Events team to develop and execute geo-targeted campaigns and networking opportunities in key hubs (e.g. New York San Francisco London) aligning content speakers and topics to target customers interests.
• Identifies and recruits top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership.
• Drives event promotion registration and follow-up activities with an eye on pipeline acceleration and maximizing engagement.
• Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities.

The Team Youll Work With

Youll be joining our Integrated Marketing team reporting directly to the Director of Demand Generation and Field Marketing. The Carta marketing team plays a vital role in our growth across all products audiences and sectors.

About You

• Exceptional relationship management skills with internal stakeholders and executive leaders especially across GTM teams (Sales Product Customer Success Marketing etc.).
• Maturity and strategic acumen to independently drive high-impact demand generation programs targeting sophisticated audiences while aligning cross-functional teams to shared goals.
• Deep understanding of modern marketing functionsincluding digital field ABM content events lifecycleand proven ability to influence resources and priorities across teams to achieve demand generation objectives.
• Strong track record of designing executing and optimizing multi-channel data-driven campaigns that create pipeline and accelerate revenue ideally for complex B2B SaaS fintech or financial services solutions.
• Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives.
• Outstanding communication project management and prioritization skills; thrives in a fast-paced iterative environment.
• BA required; experience marketing to institutional investors or financial stakeholders highly desirable.
• 6 years experience in GTM demand generation field marketing or ABM rolespreferably with a focus on fintech SaaS or financial services audiences.

Disclosures:

• We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed please connect with the talent partner via email.
• Carta uses E-Verify in the United States for employment authorization. See the E-Verify and Department of Justice websites for more details.
• For information on our data privacy policies seePrivacyCA Candidate Privacy and Brazil Transparency Report.
• Please note that all official communications from us will come from an @ or @ domain. Report any contact from unapproved domains to