Specialist II, Douyin Business, Converse China

Job Description Summary

• In this role you will be responsible for Converse Douyin business including content planning kol livestreaming store operation campaign execution and operational optimization.

• The role partners closely with internal teams (Merch Marketing Planning CS) and external agencies to drive sustainable GMV growth and operational excellence.

Key Responsibilities

Douyin Daily Operation & Performance Management

• Own Douyin store daily operation; Monitor and drive GMV traffic conversion and content efficiency identifying risks and opportunities.

• Conduct daily / weekly performance review and followup improvement actions.

Content & LiveStreaming Operations

• Manage shortvideo operation: content calendar posting strategy asset review and performance recap.

• Partner with DP agencies to ensure brand and performance alignment.

Campaign & Promotion Execution

• Execute platformlevel and brand campaigns

• Coordinate campaign setup across product pricing inventory and mechanics.

• Track campaign ROI and summarize postmortem insights.

Competitive & Market Analysis

• Produce regular competitor tracking on pricing content livestream and promotion strategy.

• Monitor Douyin platform trends and best practices to optimize operation strategy.

CrossFunctional Collaboration

• Work closely with Merchandising Planning Marketing CS and Finance to ensure smooth E2E execution.

Typical Capabilities

• Communication/marketing/digital related experience

• Strong communication and collaboration skills

• Ability to think strategically and execute tactically

Education & Other Requirements

• Bachelors degree is required in the relevant or a related field or any acceptable combination of education and experience equivalent to a Bachelors degree in the relevant or a related field.

• Self-motivated and with strong ownership to navigate work in ambiguity