Market Development Director
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Job Location:
Plymouth, MA - USA
Monthly Salary:
$ 193600 - 290400
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
The Global Market Development Director for the Coronary and Renal Denervation (CRDN) Operating Unit reports directly to the Sr. Director Global Marketing of the Renal Denervation (RDN) business.Medtronics CRDN business is at a pivotal moment blending the established Coronary market segment with the groundbreaking Renal Denervation (RDN) Symplicity blood pressure procedure and the transformative potential of digital data-driven technologies in the cath lab. This unique combination united by shared customers (interventional cardiologists) cath labs and overlapping patient populationscreates a dynamic and synergistic opportunity for growth.
We are seeking aGlobalMarketDevelopmentDirectorto lead the RDN Global Market Development. This teamiscomprisedof physician and patient market development teamsandpartnerswith our global commercialorganization ongo to market activities. This is an extraordinary opportunity to lead a novel and rapidly growing team tasked with transforming HTN care globally.
As the global leader in the RDN field Medtronic is poised to create a multi-billion-dollar market globally within the next five years. The innovativeSymplicityblood pressure procedure helps patients lower blood pressure by targeting specific nerves near the kidneys that can become overactive and cause hypertension. With high blood pressure affecting one-third to one-half of adults worldwide this therapy addresses a critical global health challenge.
Join the RDN launch team for a once-in-a-career opportunity to bringa transformativetherapy to patients across the globe. We are looking for leaders who are visionary bold and inclusive thinkers who can createnew ideas inspire action and deliver impactful solutions for our patients business partners and customers.
A DAY INTHE LIFE:
The MarketDevelopmentDirectoris responsible forleading a high- performingteam to develop and execute strategies that drive therapy awareness and adoption globally. This role emphasizes cross-functional leadership stakeholder collaboration and strategic execution working with colleaguesacross marketing product management physicianeducationand market development activities.
Requires a Baccalaureate degree (or for degrees earned outside of the United States a degree which satisfies the requirements of 8 C.F.R. 214.2(h)( 4)(iii)(A) and minimum of 10 years of relevant experience with 7 years of managerial experience or advanced degree with a minimum of 8 years of relevant experience with 7 years of managerial experience.
Key responsibilities include:
StrategicLeadership:
Define and prioritize market development strategies to address key barriers and expand therapyadoption.
Identifyunmet customer needs new business opportunities and lead the vision to bring products from concept tomarket.
Excellent ability to simplify complexobjectives prioritize critical initiatives and align cross-functionalteam.
Multi-channel Marketing Strategy andExecution:
Team develops and executesmulti-channel marketing strategy collaborating with Integrated and Digital MarketingCorporate Marketing Clinical Marketing and Downstream Marketing todrive engagement education and conversion among referral physicians and patientpopulations.
Collaborate with executive leadership commercial teams and clinical stakeholders to ensure digital initiatives support referral growth patient acquisition and brand awareness.
Oversee content strategy and development ensuring messaging is compliant compelling and tailored to the informational needs of physicians and patients at various stages of thejourney.
Manage digital agency and vendor partnerships ensuring strategic alignment operational excellence and ROI across all digitalinvestments.
Monitor industry trends regulatory changes and emerging technologies to continuously evolve digital marketing capabilities andmaintaina competitiveedge.
StakeholderEngagement:
Prioritize and engage with key audiences (e.g. General Cardiologists Primary Care Nephrology Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with key opinion leaders (KOLs) to drive awareness andcredibility.
Drive peer-to-peer physician education byidentifyingand engaging key opinion leaders (KOLs)facilitatingexpert-led training sessions and enabling clinical knowledgetransfertosupportproductadoptionandproceduralexcellence.
Patient Outreachand Marketing:
Patient Journey Strategy Development: comprehensive patient journey mapping initiatives toidentifytouchpoints barriers and opportunities for engagement across the entire care continuum from awareness to treatment outcomes
Direct-to-Patient Marketing Campaigns:teamdesignsand executesintegrated marketing campaigns targeting patients through digital channels social media educational content and community outreach programs
Patient Education Platform Development:teamcreatesand overseescomprehensive patient education resources including digital tools mobile applications and educational materials that empower informed treatment decisions
Patient Access Program Management:team collaborates with HEPR to understand patient-friendlyapproach toinsurance navigation support and healthcare provider partnership development
Patient Experience Optimization: strategies to enhance the overall patient experience frominitialdiagnosis through treatment completion including support services and care coordination programs
Patient Data Analytics Leadership: leverage patient insights behavioral data and market research to inform marketing strategies and measure campaign effectiveness across global markets
Patient Community Building:establishand nurture online and offline patient communities that foster peer support treatment adherence and brand loyalty through shared experiences and education
Healthcare Consumer Trend Analysis: Monitor and analyze evolving patient behaviors preferences and healthcare consumption patterns toanticipatemarket shifts and adapt marketing strategies
Patient-Centric Content Strategy: oversee development of compelling compliant patient-focused content across multiple channels ensuring messaging resonates with diverse patient populations and cultural contexts
Cross-Channel Patient Engagement:teamorchestratesomnichannel patient marketing approaches that seamlessly integrate traditional and digital touchpoints for maximum reach and engagement
Patient Outcome Measurement:teamimplementssystems to track and analyze patient satisfaction treatment adherence and health outcomes todemonstratemarketing program effectiveness and ROI
Patient Advocacy Program Leadership: develop and manage strategic partnerships with patient advocacy organizations collaborating with Society outreach team supporting groups and patient foundations to amplify brand awareness and drive treatment adoption
Collaboration andAlignment:
Liaise across global and regional teams (e.g. marketing sales clinical reimbursement field market development) to ensure alignment resource maximization and accelerated execution.
Partner closely with field-based market development leaders tooptimizetools and strategies.
Patient Marketing:
Prioritize and engage with key audiences (e.g. General Cardiologists Primary Care Nephrology Hospital Administration) to align execution plans with stakeholder needs.
Build partnerships with key opinion leaders (KOLs) to drive awareness andcredibility.
Drive peer-to-peer physician education byidentifyingand engaging key opinion leaders (KOLs)facilitatingexpert-led training sessions and enabling clinical knowledgetransfertosupportproductadoptionandproceduralexcellence
TeamLeadership:
Foster a cultureof excellence by recruiting coaching and developing top talent creating a team that is a destination for highperformers.
Must Have:
BachelorsDegree
10 years of experience in market development and/or marketing or program development work (7 years of managerial experience) or advanced degree with a minimum of 8 years relevant experience minimum 5 years of managerialexperience)
Experience in the pharma &/or medical deviceindustry
Ability to travel up to 35% of thetime
Nice to Have:
MBAorMastersinBusinessHospitalAdministrationNursingorLifeScience
Healthcaremarketingorconsultativesellingexperienceinmedicaldevices pharmaceuticals highlydesired
Experience in developing a new marketi.e.implementation of key tacticsexecutionand performancetracking
Experience leading a high performingteam
For Baccalaureate degrees earned outside of the United States a degree that satisfies the requirements of 8 C.F.R. 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job the employee is regularly required to be independently mobile. The employee is also required to interact with a computer and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
U.S. Work Authorization & Sponsorship
At Medtronic we are committed to fostering an environment where employees can thrive and make a meaningful alignment with our enterprise-wide workforce planning approach U.S. work authorization sponsorship (H-1B TN J etc.) is offered exclusively for Principal-level roles and above where specialized expertise aligns with long-term business needs. Roles below the Principal level require candidates to possess unrestricted U.S. work authorization at the time of hire and for the duration of employment.
Join us in our mission to alleviate pain restore health and extend lifewhere your unique background and perspective are valued.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
The following benefits and additional compensation are available to those regular employees who work 20 hours per week: Health Dental and vision insuranceHealth Savings AccountHealthcare Flexible Spending AccountLife insurance Long-term disability leaveDependent daycare spending accountTuition assistance/reimbursement andSimple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees:Incentive plans 401(k) plan plus employer contribution and matchShort-term disabilityPaid time offPaid holidaysEmployee Stock Purchase PlanEmployee Assistance ProgramNon-qualified Retirement Plan Supplement (subject to IRS earning minimums) andCapital Accumulation Plan (available to Vice Presidents and above or subject to IRS earning minimums).
Regular employees are those who are not temporary such as interns. Temporary employees are eligible for paid sick time as required under applicable state law and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic Inc. (Medtronic) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County you can findhere a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Required Experience:
Director
About Company
About Medtronic Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an excit ... View more
