Principal Marketing Consultant – Health Plan Member Engagement

HealthPartners is hiring a Principal Marketing Consultant Health Plan Member Engagement. Serving as a trusted strategic advisor to senior leaders the Principal Marketing Consultant influences direction through data insights and a strong understanding of consumer behavior. With a primary focus on commercial health plan members this role leads consumer engagement strategy and execution including omnichannel activation behavior change and persuasionfocused outreach and experienceled decision making that improves affordability and value for customers.

The Principal Marketing Consultant operates with a high degree of autonomy and drives outcomes through strong partnership communication and thought leadership. While this role does not include formal supervisory responsibilities it provides guidance and mentorship to marketing colleagues through expertise collaboration and influence.

This role reports to the Marketing Director and is part of a team that includes a manager and five other consultants and works very collaboratively with brand digital data and marketing operations teams.

Prior experience in health insurance consumer engagement member experience and consumer digital relationship or email marketing is strongly preferred.

Required Qualifications:

• Bachelors degree or an equivalent combination of education and jobrelated experience (4 years)
• Seven (7) years of marketing experience; prior experience in the health care industry is strongly preferred.
• Demonstrated ability to build influential partnerships across teams including with senior leaders.
• Proven ability to translate data and insights into effective marketing strategies and tactics that drive measurable results.
• Experience proactively building and leveraging both formal and informal networks to enable teams to achieve shared goals.
• Highly organized with the ability to manage multiple complex initiatives define and negotiate priorities and thrive in a deadlinedriven environment.
• Demonstrated history of resultsdriven work including measurement analysis and continuous optimization to improve outcomes.
• Takes ownership of decisions and actions learns from setbacks and models accountability while coaching peers through influence and example.
• Clear timely and effective strategic communicator who actively listens asks thoughtful questions and seeks diverse perspectives to inform decisionmaking.

Preferred Qualifications:

• Proven success driving outcomes through influence partnership and expertise rather than formal authority.
• Experience leading consumer or member engagement strategy in a complex regulated environment (such as health care health plan financial services or similarly regulated industry).
• Strong working knowledge of and curiosity about consumer behavior journey mapping and experienceled decision making with demonstrated ability to translate insights into action.
• Experience designing or activating behaviorchange or persuasionfocused engagement not just awareness campaigns.
• Experience partnering with analytics data operations digital and/or web development teams. Familiarity with personalization platforms marketing automation or CRMdriven engagement.
• Experience partnering with sales product development and operational teams.
• Demonstrated skill navigating matrixed organizations aligning multiple stakeholders and advancing work amid competing priorities.
• Comfort moving between strategy and execution. Comfort with ambiguity complexity.

Hours/Location:

• M-F; core business hours
• This is a hybrid position that is largely remote with a preference for local candidates who can attend the office as needed. Many team members come into the office about once a week on a voluntary basis.

Responsibilities:

• Build strategic recommendations for area of focus and set plan and work priorities for cross-functional teams.
• Leads from within by creating connections internally and externally building strong long-lasting partnerships with partners. Consultation with executive leaders. Drives outcomes through influence partnership and expertise rather than formal authority.
• Reviews and approves work of others provides mentorship and broad leadership and guidance to marketing colleagues. Often works autonomously.
• Uses available data and insights to plan optimize and innovate. Assesses insights and data understands business opportunities and clearly communicates vision and plan to team.
• Leads cross-functional project teams to deliver strategy and ensures team understands work and their roles related to overall outcomes.
• Accountable for major initiative(s) or organization-wide strategy. Owns areas of execution oversight ensuring execution is delivered on strategy. Moves between strategy and execution.
• Presents communicates and persuades to build alignment and partnership to reach desired goals.
• Manages related resources in for both team and budgets can make decisions affecting deadlines and budgets.
• Ensure all work is delivered on time on strategy and on budget.
• Performs other duties and projects assigned.