Senior Manager, Brand Strategy

As part of the dynamic results-oriented Corporate Marketing organization the Senior Manager Brand Strategy plays a critical role within WDs Brand Strategy & Experience team. This role is responsible for defining WDs brand strategy and narrative ensuring clarity consistency and scalability across enterprise and consumer portfolios.

The primary objective of this role is to develop and operationalize WDs brand positioning messaging architecture and narrative frameworks enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.

WD is the storage foundation of the AI-driven data economy powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets strong brand leadership is essential to unify storytelling elevate category leadership and ensure consistent execution across regions products and channels.

Working closely with Product Marketing Customer Marketing Creative Communications Channel Regional Marketing and agency partners this role ensures WDs brand shows up with clarity credibility and cohesion across all strategic initiatives.

What Youll Achieve 

• A clearly defined enterprise and consumer brand strategy and narrative that strengthens WDs leadership across key markets
• Standardized messaging frameworks that enable consistent storytelling across campaigns launches and executive communications
• Scalable brand systems that empower decentralized teams while maintaining consistency
• Integrated workflows connecting internal creative teams and external agency partners
• Strong brand adoption across product regional partner and customer-facing initiatives
• Increased brand clarity and differentiation across enterprise and consumer portfolios

Essential Duties and Responsibilities:

Brand Strategy & Positioning

• Lead development of WDs global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns launches and storytelling
• Define category positioning that strengthens WDs leadership across AI infrastructure data innovation and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments

Narrative & Messaging Architecture

• Define WDs enterprise and consumer brand narratives ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product campaign and corporate messaging

Scalable Brand Systems

• Build scalable brand playbooks templates and messaging frameworks
• Create standardized tools that enable decentralized teams to execute consistently
• Identify inconsistencies and outliers across brand expression and provide solutions
• Develop systems that support both governance and usability across global teams
• Establish repeatable processes that improve speed and consistency of brand execution

Agency & Creative Integration

• Brief and manage brand and creative agencies supporting strategic initiatives
• Partner with internal design teams to ensure brand consistency across deliverables
• Connect internal and external creative workflows into a unified operating model
• Guide development of brand-level creative programs and storytelling assets
• Ensure agency and in-house teams align to shared strategy and execution standards

Collaborative Brand Governance

• Provide brand guidance through partnership not enforcement
• Enable teams across product regional and channel marketing to align through clarity and tools
• Support co-branding partner branding and MDF-driven initiatives
• Establish scalable governance models that maintain flexibility across regions
• Drive adoption of brand tools and frameworks across the organization

Campaign Platform Development

• Develop strategic brand platforms that support recurring campaign cycles
• Guide top-line brand storytelling initiatives across enterprise and consumer audiences
• Support launch readiness across key product and corporate initiatives
• Align messaging across campaign product and corporate channels

Ensure brand platforms remain adaptable across evolving market needs

Qualifications :

Required:

• 812 years of experience in brand strategy brand management or strategic marketing
• Proven experience developing brand positioning and messaging frameworks at scale
• Strong background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Demonstrated ability to translate complex technology into compelling messaging
• Experience building scalable brand systems playbooks or governance frameworks
• Strong cross-functional collaboration skills across marketing communications and product teams
• Bachelors degree in Marketing Business Communications or related field

Preferred Experience: 

• Experience in enterprise technology infrastructure storage or AI-related industries
• Experience supporting both B2B and consumer portfolios
• Familiarity with brand architecture development and messaging systems
• Experience managing integrated internal and external creative teams
• Experience leading brand transformation or repositioning initiatives
• Experience working across both enterprise technology and consumer-facing brands preferred
• MBA preferred

Additional Information :

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race color ancestry religion (including religious dress and grooming standards) sex (including pregnancy childbirth or related medical conditions breastfeeding or related medical conditions) gender (including a persons gender identity gender expression and gender-related appearance and behavior whether or not stereotypically associated with the persons assigned sex at birth) age national origin sexual orientation medical condition marital status (including domestic partnership status) physical disability mental disability medical condition genetic information protected medical and family care leave Civil Air Patrol status military and veteran status or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Know Your Rights: Workplace Discrimination is Illegal poster. Our pay transparency policy is available here.

WD thrives on the power and potential of diversity. As a global company we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees our company our customers and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging respect and contribution.

WD is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience we anticipate that the application deadline will be 08/05/2026 although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline we will update this posting with a new anticipated application deadline.

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Compensation & Benefits Details

• An employees pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills ability knowledge of the job; (3) performance contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California Colorado New York or remote jobs that can be performed in California Colorado and New York.  This range may be modified in the future.
• If your position is non-exempt you are eligible for overtime pay pursuant to company policy and applicable laws.  You may also be eligible for shift differential pay depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either WDs Short Term Incentive Plan (STI Plan) or the Sales Incentive Plan (SIP) which provides incentive awards based on Company and individual performance depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program which consists of restricted stock units (RSUs) or cash equivalents pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires subject to WDs Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D legal plan pet insurance critical illness accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

Notice To Candidates: Please be aware that WD and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests please report it immediately to WD Ethics Helpline or email .

Remote Work :

No

Employment Type :

Full-time